Alphagraphics blog

It Happens: Projects get killed but we still medal

All AlphaGraphics are owned by franchisees, with the AlphaGraphics headquarters in Salt Lake City [though it was founded in Tucson], and there was a great promotion planned for a trip to the Olympics. After going ’round and ’round on getting the franchisees to buy in, the promotion never got off the blocks though it did hear the gun. The final design of the medals were beautiful, with a nice cloth texture for the ribbons. Are we allowed to give ourselves a medal for what is literally a gold medal design? Yes we can. Leading up to this design were several comps in Adobe Illustrator to get the composition fine tuned before pulling it into Adobe Photoshop to build the 3D portions and add the textures.

The following promotion never happened, though I wish it did, and I wish I could have won it. I’ll have to settle for winning the VISA contest instead.

Here are some of the ideas for the composition of the final piece.

Vector version of the Olympic medals

August 10 / 2012
Author admin_us153
Category mbtween design
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Door Hanger for another Tucson Original

Bianchi’s Italian canvassed the neighborhoods near them with door hangers we designed and produced for them. It needed to be eye-catching and it had to hold a lot of information. Bianchi’s is another Tucson original, first opening in 1977 and now run by their son. Using some earthy imagery evoking old Italy and sharp use of the green/white/red of the Italian flag resulted in an attractive door-hanger. Each coupon is readable at a quick glance. Head over to our portfolio site to see additional door hanger images as well as more of our work.

August 01 / 2012
Author admin_us153
Category mbtween design
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We do a lot more than just design and printing…

Amelia Grey’s Cafe & Catering recently begun business in Tucson [another local business – woohoo!] and we were there to help. At AlphaGraphics on Palo Verde, we do a lot more than design, copying and printing — we were able to do their clothing, signage on the roof and the street, website and a whole lot more.

Maybe you have been there — taking your logo to a handful of businesses to get different items produced, dealing with people not having the right software, color problems, and explaining everything repeatedly. And in the end, you hope that all the pieces work together. That doesn’t have to happen as we produce a wide range of products in-house. Design, yes, and printing and copying — those are a given most everywhere. When Amelia Grey’s Cafe & Catering was preparing to open, we covered a bit more than just those three. The photo below? We did none of that though is does make the mouth water.

 

We started off with two logos, one for the cafe and then another for their catering business. After dozens of ideas, the large block for Amelia Grey’s would make a great mark that would be memorable as well as the pairing of two typefaces that play well together. For the catering it was a bit more classy, almost modern nouveau but not exactly. So step one [at least on our end] was complete – on to the rest of the necessary items.

We do large format printing, so the Grand Opening banner needed to be up to promote the new business, and we do cut vinyl as well, so we replaced the previous back-lit signs as well. That saved a trip to the sign company, seeing how it was all done in-house. What isn’t shown are two more street-side backlit signs, and if you look real close in the image below you can barely make out the cut vinyl logo and hours in the window — we do those too.

You can’t sell food without a menu, so that was next. We produced them as well and they are shown sitting in a homey basket below.

There was a fair amount of time to get that menu to both flow and be legible on the menu boards and they came out great. Most anyone standing in line can easily read the menu.

There was also the coffee menu, which was put on an old inverted head board which has great style on its own.

Shirts and aprons? We can print on those as well, with Amelia Grey’s shirts and aprons with each of the logos on them, depending on the event.

We are still working on the website — now the cafe is open and serving customers, there are a lot more photos to put up as well as setting up the online ordering for their catering services. It’ll be dolled up soon, and the online ordering should be helpful.

What else? Labels for the food packaging [little round ones to close up the packaging and on the sandwich paper, as well as for label fights], business cards and soon to be invoices along with other promotional material. Go visit them at AmeliaGreysCafe.com. Better yet, head over there for a High Tea or for lunch. Welcome to Tucson, Amelia Grey’s Cafe & Catering — local businesses are good businesses!

July 25 / 2012
Author admin_us153
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Self Publishing/Book Design

We recently helped a client publish her book, printing a short run at our shop and then providing all the necessary files to sell her book online. Now she is not only selling her book to a much larger audience, she is hitting up large publishers to pick up her book.

Talk about a win-win situation, and we were glad to be a part of it. Ask us how we can help you with self publishing with a great cover and layout to grab attention it online bookstores.

Look at our redesign and book creation at mbtween.com

May 25 / 2012
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Trading Card Credentials for the University of Arizona

Arizona Softball is headed to the super regionals and we’ll see if they can win it yet again. Arizona Baseball is having one of their best years in quite a while and it would be nice if they can advance through some of the championship games. At the beginning of the season we came up with an old-school trading card look for the credentials, reunion and opening day events. We don’t just design and produce credentials – we make great work that the recipients keep. If Arizona wins one – or both! – championships, it makes it even sweeter. Arizona did it in swimming – why not on the ball field?

Check out more of these trading card designs at mbtween.com

May 23 / 2012
Author admin_us153
Category mbtween design
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Wright Flyer Museum Installation

I was pleasantly reminded of a museum piece we created during a recent visit to our world class Pima Air and Space Museum a few weeks ago. The first exhibit you see on entering the museum is the Wright Flyer, and our design helps catch the feel of 1903. Ask us how we can create the right feel for you audience, and we’ll help you succeed. You probably won’t be recognized in a museum exhibit [wouldn’t that be nice!] but if you use AlphaGraphics Palo Verde for your marketing needs, we forecast blue skies and smooth flying ahead.

Check out more of our Wright Flyer exhibit at mbtween.com

May 04 / 2012
Author admin_us153
Category mbtween design
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Another Successful Business Proposal

Our customer ARG Trans found an opportunity to bid on 130+ miles of shortline railroad in Coos Bay, Oregon. President Scott Parkinson asked us to up the game on the proposals with full color presentations, RFQ and RFP proposals, cds and yes a locomotive design. After repeated rounds of cuts [and against much larger companies we might add] it was down to just two company’s proposals. We would like to take all the credit, but we just put the shine on a very solid business proposal. We were working on what might be the first Locomotive “wrap” in the western US, but it ended up being a very quick restart of the railroad and the locomotive needed to get to work right away. Time meant it was a rather simple look. Even so, one person driving to work in Oregon took the time to drop the new managers a brief note:

I passed the train this morning on my way to Eugene. Even in the dark, the CBR locomotives are impressive. Whoever designed the paint job – the way the logo and colors are presented on the engines – did a great job.

Head over to our success stories to read more about the successful proposal for the Coos Bay Rail Link and other paint schemes for the locomotives. We would love to offer «Get one locomotive design and get a second locomotive design for free», but who has one locomotive, much less two? If you really do have some locomotives, come by and we can talk.

Oh yes, check out the Facebook page from a railfan by clicking on the image below.

March 31 / 2012
Author admin_us153
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Postcard design for Junior Achievement of Arizona

Here is a classic Save the Date postcard for Junior Achievement of Arizona. It is the simple black dress of golf: open blue skies and perfect green grass. It is both memorable and inviting, which is exactly why it was designed the way it is. We would have loved to have personalized the mailing as well. It gives us something to look forward to next year.

February 10 / 2012
Author admin_us153
Category mbtween design
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Integrative Touch for Kids gets the first medal of the year

It is another Olympic year with international athletic competition taking center stage where thousands will compete but only a few will medal. That does not seem fair, so we are handing out our own medals to those groups that we work with that deserve a medal. The first medal of the year goes to Integrative Touch for Kids [ITK] which believes that when a child has special needs, the whole family has special needs. As their material states, “Did you know that a child with cancer has a better chance of surviving their illness than their family does of staying together?” Their success is a success for not only the child and their families, but the community as well which is why you’ll see “Whole Child • Whole Family • Whole Community” all over their material. To quote a mother on ITK’s site, “Before our involvement with ITK, our family was stressed and disconnected from one another. Now we talk more, understand each other better, and feel much more calm and connected.”

Integrative Touch for Kids just held their Butterfly Gala in Tucson this past weekend including dinner, raffle and auctions. Go check them out at their website, and check out our  mbtween.com site to see the invitations, bid cards, pledge cards, support brochures that we have created for them over the years. ITK, you deserve more than just a medal – thank you.

[Just a quick reminder – our free monthly desktop wallpaper is still up for February]

February 08 / 2012
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Welcome to AlphaGraphics on Palo Verde!

We have plenty to post and tell you about how we can help meet your marketing, creative and production needs, as well as case studies and helpful hints. That is all coming soon, so until then, head over to our portfolio site where we’ve been posting what our creatives have been working up. Our graphic design is one of the many things that make us stand out from the others.

October 27 / 2011
Author admin_us153
Category mbtween design
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