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Fellowship Square Trial Case Study | AlphaGraphics
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Fellowship Square 

Optimal lead generation

 

While managing their direct mail efforts, AlphaGraphics approached Fellowship Square, a retirement community,
about creating a targeted campaign using a demographic
profile to increase traffic at their facility.

The goal: drive visitors to tour the Fellowship Square facility, allowing sales staff to improve the move-in rate. AlphaGraphics tested two separate personalized URL campaigns and a standard postcard mailer, yielding a
1.5% response rate. Determined to improve upon those
results, they executed a sealed-envelope invitation… and
hit a 7% response rate!

 

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By completing a thorough demographic profile for the client, improving the offer, tailoring the communication method to the audience, and tracking responses via a toll-free number, AlphaGraphics was able to increase the client’s direct mail response rate from .0003% to 7%--and maintain it for more than 3 years!

As a result of this ongoing campaign, Fellowship 
Square keeps a waiting list of 50-70 people. While  
most senior living facilities are 60-70% full, Fellowship
Square is always 100% full. AlphaGraphics continues 
to manage their print and marketing communications.
AlphaGraphics makes us look good every day. Let me take a moment to thank you and all the wonderful folks at AlphaGraphics that go the extra mile with all our projects.
John Anglim - ReSource Design
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