This website requires Javascript to be enabled on your browser. Please adjust your browser settings for the optimal viewing experience.
Seattle Humane Case Study & Research | AlphaGraphics
Search by Zip Code
Miles
Go
Search by City
State
Go
Search by Country
Browse All Locations
Close

Seattle Humane Society 

Multi-channel campaign strengthens donor relationships

 

AlphaGraphics created a multi-channel campaign for the Seattle Humane Society (SHS) to collect information from new and smaller donors.

 

The campaign gathered details in order to:
•    Develop targeted leads for potential volunteers and
     adoptees
•    Build the client’s existing opt-in e-mail list
•    Improve connections and content to incite additional
     donations

Read More

A letter from the CEO invited new donors to visit a personalized URL where they could learn more about the SHS and fill out a brief survey. This valuable data was then used to personalize and improve future communications to the audience.

Not only did 17% of letter recipients respond with complete information, but the campaign incited donations to the SHS that far exceeded the initial cost of the campaign, without solicitation! AlphaGraphics has since refined and repeated this campaign three times, each yielding a 14-20% response rate.
AlphaGraphics actually cut the cost of our sales catalog by half by developing a design that reduced design and production costs.
Mike Reeves - Avionics International Supply, Inc.
Contact Details
Zip Code:
Map/Directions
Visit the Site
Email
Follow Us