Black Friday has just passed and if you are one of the millions of shoppers who took advantage of the huge discounts, chances are you bought that bargain based solely on the discounted price, and never gave a single thought to WHERE it was produced. The multinational corporations located in China, Korea, Indonesia, Honduras, India, Japan, Mexico, and so many more places outside the U.S., appreciate the $11.4 Billion that you just contributed to their corporate coffers last weekend and are look...
Monthly Archives: November 2011
Good Morning…. It is with a heavy heart but fond remembrance that we share with you the passing of our AlphaGraphics teammate, loving wife and mother and a great friend.
Diane Dougherty has gone home to be with the Lord after a very tough battle with cancer. We say battle because she fought with all her might. Diane and her husband Bob never once uttered a breath of surrender but instead focused on the fight which for them involved consoling friends and family. Can you imagine, turning...
Today is Veterans Day, a day we set aside every year to remember and to thank all those Veterans who have served this nation in times of war and of peace. We thank those who served on the front lines and all those who supported them from the rear. Your service to this country is what has kept us safe and ensured our lasting freedom. For all that, somehow a simple “Thank you” seems a bit inadequate, but THANK YOU, nonetheless....
Today, Nov. 10, is the 236th birthday of the Marine Corps, that makes them one year older than the United States itself. Happy Birthday Marines!!
It was during the American Revolution that a committee of the Continental Congress met at Tun Tavern in Philadelphia, to write a resolution calling for two battalions of Marines able to fight for independence at sea and on shore. Approved on November 10, 1775, this resolution officially formed the Continental Marines.
My dad was a Marine, a member of...
If you are like most of us, you have your computer equipment plugged into a surge suppressor. You know you need one in case your house gets hit by a lightning strike, or there’s major electrical power surge, or something like that. Perhaps a friend had a bad experience with his computer, or you read about it somewhere…so you know how
important they are.
Probably the salesperson at the computer store told you it was an essential extra when you bought your system, and then tried to se...
How many times have you been so busy, you grabbed something for lunch and took it back to your desk to eat while you worked? This scenario is extremely common in businesses all across the country, but be warned… IT CAN KILL YOU, or at the very least, make you very ill.
“The average desktop surface contains 400 times more germs per square inch than a toilet seat.”
A study just published by University of Arizona microbiologist Dr. Charles Gerba, says that desktops have become breeding gr...
If you are actively engaged in marketing your company or products (and if you’re not you can stop reading now, you probably won’t be in business for much longer anyway), there are two phrases you should become familiar with… “spray and pray” and “measurable results.” The former is bad, the latter is good.
“Spray and pray” is a term that simply means… if you throw enough things, in enough directions, hopefully “something” has to hit the mark. I am not here to question...
DIRECT MAIL IS WORTHLESS…if you can’t get someone to open it!!
You could have the greatest sale in the history of sales (like selling $100 bills for a dime) and if nobody opens your sales letter to read about it, it just isn’t going to happen! People are so accustomed to having their mail box stuffed with “junk mail”, they don’t bother to open most of it, it goes directly into the trash.
Studies have shown that mail usually gets separated into three categories: STACK A – “O...
I spent yesterday afternoon at a very “unusual” gathering of local, small business people. The meeting was called “Albuquerque First! Marketplace / Thrive!ABQ”. The idea was to support the local economy by connecting buyers from local companies, as well as government agencies, to local businesses offering goods and services.
I know, you think you have been to a lot of these kinds of “meet and greets” over the years, but this one was different! The object of this gathering was not...
So far in 2011, the number of active smartphones in the U.S. has grown to 95.8 million, a 67 percent increase over the prior year, according to the trade group CTIA. So, let’s face it, if your company’s marketing plan isn’t addressing “mobile marketing” you are definitely missing out on a HUGE opportunity!
There are lots of ways you can take advantage of this ever-growing demographic…the two most evident are QR Codes, and SMS Messaging. For today, I’d like to discuss the adv...