So far in 2011, the number of active smartphones in the U.S. has grown to 95.8 million, a 67 percent increase over the prior year, according to the trade group CTIA. So, let’s face it, if your company’s marketing plan isn’t addressing “mobile marketing” you are definitely missing out on a HUGE opportunity! There are lots of ways you can take advantage of this ever-growing demographic…the two most evident are QR Codes, and SMS Messaging. For today, I’d like to discuss the adv...
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