DIRECT MAIL IS WORTHLESS…if you can’t get someone to open it!! You could have the greatest sale in the history of sales (like selling $100 bills for a dime) and if nobody opens your sales letter to read about it, it just isn’t going to happen!  People are so accustomed to having their mail box stuffed with “junk mail”, they don’t bother to open most of it, it goes directly into the trash. Studies have shown that mail usually gets separated into three categories:  STACK A – “O...