DIRECT MAIL IS WORTHLESS…if you can’t get someone to open it!!
You could have the greatest sale in the history of sales (like selling $100 bills for a dime) and if nobody opens your sales letter to read about it, it just isn’t going to happen! People are so accustomed to having their mail box stuffed with “junk mail”, they don’t bother to open most of it, it goes directly into the trash.
Studies have shown that mail usually gets separated into three categories: STACK A – “O...
Tag Archives: Mobile Marketing
I spent yesterday afternoon at a very “unusual” gathering of local, small business people. The meeting was called “Albuquerque First! Marketplace / Thrive!ABQ”. The idea was to support the local economy by connecting buyers from local companies, as well as government agencies, to local businesses offering goods and services.
I know, you think you have been to a lot of these kinds of “meet and greets” over the years, but this one was different! The object of this gathering was not...
So far in 2011, the number of active smartphones in the U.S. has grown to 95.8 million, a 67 percent increase over the prior year, according to the trade group CTIA. So, let’s face it, if your company’s marketing plan isn’t addressing “mobile marketing” you are definitely missing out on a HUGE opportunity!
There are lots of ways you can take advantage of this ever-growing demographic…the two most evident are QR Codes, and SMS Messaging. For today, I’d like to discuss the adv...
As most of you know, Alphagraphics just did a complete franchise overhaul…they totally rebranded the company to reflect the new direction and culture of our nearly 300 business centers – Marketing Services. Along with that makeover, came a new logo and an insightful new tagline, “increase your reach”.
Back in the late ‘90’s, when I bought my Alphagraphics store, the tagline for the franchise was “design • copy • print • miracles”. Times have changed since then and the ma...
Halloween in the United States was not a popular observance in our early history, as most of the early settlers were Protestant. At the time, Halloween was considered mostly a Catholic, Episcopalian, and Pagan holiday, and therefore largely ignored. In the southern colonies, such as Virginia and Maryland,some Halloween customs were observed. The first common events were called "play parties". These parties got neighborhoods together to celebrate the harvest, dance, sing, tell stories of the dead...
“Price is what you pay. Value is what you get.” - Warren Buffett
Consumers ALWAYS want the lowest price for goods, but when it comes right down to it, they are usually willing to pay a little more for “value”. A mechanic can buy a wrench at a discount store for $10, but that wrench is made with inferior materials and usually wears out within a short period of time. On the other hand, he can buy a similar, quality wrench from a tool distributor for $75…one that is guaranteed to las...
Zig Ziglar truly is the epitome of the American Dream come true. He worked his way up from a lowly start in Yazoo, Mississippi, to become one of the most successful salesmen and motivational speakers in the country. His lifelong motto was this..."Everything in life that you want is yours as long as you help enough people get what they want". Here is what Mr. Ziglar had to say about success:
"Success means doing the best we can with what we have. Success is the doing, not the getting -- in the t...
I came across this quote from the man who gave the world iTunes, iPhone, iPod and iPad...Steve Jobs. I think it is safe to say the man was truly "passionate" about what he did and that passion certainly had a lot to do with his level of success.
“A lot of people come up to me and say “I want to be an entrepreneur”. And I go “Oh that’s great, what’s your idea?” And they say “I don’t have one yet”. And I say “I think you should go get a job as a busboy or something until...
I was fortunate to hear Jeffrey Gitomer, a wonderful motivational speaker recently. He suggests that the parting phrase, "Have a nice day" has long since past its prime. Rather, as business people, we should say, "Thanks for doing business with me (us)." And say it like you mean it!!...