I have been talking a lot with merchants about the pros and cons of Daily Deal sites. I would be interested in hearing more from merchants who use them about what type of repeat business you are getting from customers that use a daily deal. In a recent study, 82% of merchants were unsatisfied by the repeat business they received. I am not here to debate the pros and cons of these sites, but I am here to ask if you are a merchant that is using these sites, what other types of marketing are ...
As you have probably already heard, the post office has announced as expected an increase in postage costs for 2012. What does that mean for you and your marketing budgets if the increase goes through as expected?
If you are mailing first class with a stamp, a regular letter or oversized postcard will cost you an additional penny-per-piece to $.45. A postcard with a stamp will cost an additional $.03 to $.32/piece. Standard mail and first class presort should go up 2.1% as well. Depen...
We have officially launched our new website and blog. I am really happy with the new branding and identity and we spent a lot of time working on all of it as well as making it mobile and social media friendly. I'll be talking more about the importance of social media and mobile sites in the future, but in the meantime, let me know what you think about the new site and blog....
January 30, 2012