I refuse to step into a mall during December. I prefer to spend Black Friday and other popular shopping days far away from any retail location. Last week though I felt safe enough from the holiday sales (..and the post holiday sales, the New Year's sales and the post New Year's sales!) to actually venture back. While strolling by the many stores I paused outside of Build-A-Bear. They were gearing up for Valentines Day and already had quite a line. My thoughts: Why are they so popular? The store ...
Category Archives: Small Business Marketing
Penny-pinchers rejoice! Those little copper coins are about to have a value again, thanks to the USPS. So dust off your piggy banks, raid your change purse, and empty all 672 pennies in that guessing jar!
They say a penny saved is a penny earned, unless you're going to the post office later this month. Starting January 22nd the USPS will be increasing the postage rate for first class stamps by $.01. The change to 45-cent stamps marks the first increase for first class since 2008.
T...
By Stephanie Ringold,Graphic Designer,AGCarmel
Think of the absolute best logo you’ve ever seen. What does it look like? A good logo is built on carefully planned use of both positive and negative space - like the “bite” out of the Apple logo, which was meant to help identify it as an apple and not a tomato. Most globally recognized brands have put very careful thought into their logos. Just because you or your client is a small business doesn’t mean your brand doesn’t deserve the sam...
by Jennifer Riley Simone, Marketing Services Specialist, AGCarmelAs we have been meeting with our print clients over the past few months, we have found most of them are very interested in integrating social media into their marketing campaigns. However, many find the prospect of learning a new technology daunting. There are many resources that cover the complexities of social media platforms, but few that explain the basics. Over the next few weeks, we will be posting a series of articles addres...
by Stephanie Ringold, Graphic Designer, AGCarmel
About a year ago, there were over 900 fonts on my home computer. Today I’ve whittled that number down to 350 or so, but that still doesn’t stop me from coveting every font I see. I downloaded a new font set a few months back and I liked it so much that I promptly used it for a design project.
Everybody has their favorite fonts. Whether your go-to font is something clean and simple like Helvetica or Trebuchet, something timeless...
May 10, 2012