By Stephanie Ringold,Graphic Designer,AGCarmel Think of the absolute best logo you’ve ever seen. What does it look like? A good logo is built on carefully planned use of both positive and negative space - like the “bite” out of the Apple logo, which was meant to help identify it as an apple and not a tomato. Most globally recognized brands have put very careful thought into their logos. Just because you or your client is a small business doesn’t mean your brand doesn’t deserve the sam...
  by Stephanie Ringold, Graphic Designer, AGCarmel About a year ago, there were over 900 fonts on my home computer.  Today I’ve whittled that number down to 350 or so, but that still doesn’t stop me from coveting every font I see. I downloaded a new font set a few months back and I liked it so much that I promptly used it for a design project. Everybody has their favorite fonts.  Whether your go-to font is something clean and simple like Helvetica or Trebuchet, something timeless...
In this digital era of Facebook, LinkedIn, and mobile communications, sometimes it seems like the traditional business card has gone the way of the VHS, 8-track, cassette, and floppy disk.  But there is still a lot of power in that tiny piece of paper.  Business cards are an easy, tangible way to market yourself and your business, and to make a memorable connection with new clients and contacts. In this article on Yahoo! Finance,author Elizabeth Blackwell goes into great detail about the valu...
Earlier this year we came across an excellent collection of business cards from Creative Nerds compiled from both business and creative professionals.  There are some really great ideas to be gleaned from these samples.  Although a large portion of them include custom finishing such as die-cutting, foil, folding, and even custom materials, there are still plenty of ways you can translate these creative ideas into a business card that can work for you and your business. Did you know that you...
For business planning to be effective, it must take into account upcoming trends that will affect the future of commerce. Check out this 2-minute video from the experts at JWTIntelligence  - 10 trends for 2011. http://youtu.be/xtTk2J935Bg   So how do these trends translate into your marketing strategy? Here are a few quick ideas of ways to implement just a couple of these ideas: Eat, Pray, Tech Technology continues to be a huge focus for everyone. QR Codes, PURL campaigns and s...