By Stephanie Ringold,Graphic Designer,AGCarmel
Think of the absolute best logo you’ve ever seen. What does it look like? A good logo is built on carefully planned use of both positive and negative space - like the “bite” out of the Apple logo, which was meant to help identify it as an apple and not a tomato. Most globally recognized brands have put very careful thought into their logos. Just because you or your client is a small business doesn’t mean your brand doesn’t deserve the sam...
Tag Archives: small business marketing
by Jennifer Riley Simone, Marketing Services Specialist, AGCarmelAs we have been meeting with our print clients over the past few months, we have found most of them are very interested in integrating social media into their marketing campaigns. However, many find the prospect of learning a new technology daunting. There are many resources that cover the complexities of social media platforms, but few that explain the basics. Over the next few weeks, we will be posting a series of articles addres...
by Stephanie Ringold, Graphic Designer, AGCarmel
About a year ago, there were over 900 fonts on my home computer. Today I’ve whittled that number down to 350 or so, but that still doesn’t stop me from coveting every font I see. I downloaded a new font set a few months back and I liked it so much that I promptly used it for a design project.
Everybody has their favorite fonts. Whether your go-to font is something clean and simple like Helvetica or Trebuchet, something timeless...
by Jennifer Riley Simone, Marketing Services Specialist, AGCarmel
Are you sick of hearing about social media? Think it had nothing to do with your business? Give us two minutes of your time – it will be worth it.
Have you really considered what social media actually is? It is the digital version of the most powerful sales tool out there – word-of-mouth-marketing. A.K.A. a consumer’s most trusted source of buying information. The reality is that today’s customers expect social media...
In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. While we believe bringing AGCarmel in to help you create a targeted, multi-channeled strategy is the best idea, there are lots of things you can do on your own to enhance our efforts.
Increase visibility in your community
Join local organizations that provide business networking opportunities, or start your own. Do volunteer work for a large charity. You'd be surprised at the mark...
May 10, 2012