By: P.J. Cushing :   Fast Company recently published an article on the topic of Brand Storytelling, titled “Why Storytelling Is The Ultimate Weapon”.  While the article is very interesting and a worthwhile read, it got me thinking about how many companies fall flat in marketing their brands. Whether the constraints are money, knowledge, resources, or they are just being lazy:  many brands are doing a poor job of connecting with their clients by selling only the product or service without...

By: Nick Lumby Courtesy AlphaGraphics, Inc. Think for a moment if you will, when was the last time you walked down the street, and didn’t have your cell phone with you? If you are anything like me, there a couple of things that I always make sure I have prior to heading out, whether heading into the office, to meetings, or simply out and about in my free-time. Wallet?             Check. Keys?               Check. Cell Phone?      Check. As cellular phones ha...

By Chad Stewart. Courtesy, Alphagraphics, Inc. Consumers are the real voices of your brand; their feedback can help make or break your business. The best approach is to actively seek feedback and suggestions from your clients and take action based on what you hear. But how can you actively solicit feedback from customers without driving them away? Research analysts from the world’s top companies have also pondered this question. What they’ve come up with could not only help your business...

By Greg Tillack - Courtesy Alphagraphics, Inc. Because exceptional customer service is a personal passion of mine, I am always analyzing, critiquing and even judging the customer service I receive or witness others around me receiving. I had the opportunity the other day, whilst standing in line at a gas station, to witness some very sad service provided by the gas station attendant to another customer. The customer came up to the counter holding a cup of coffee. He mentioned to the attend...

by Kimberley Collins | Courtesy Of Alphagraphics, Inc. Blog   When you are creating your sales and marketing plans, which are key to your branding and identity, where does the role of public relations fit in?  For many businesses, it is thought of as a unique part of the marketing mix—a few press releases to announce charitable contributions, new business openings, new hires—the expected items that you should, well, send a press release about, right? Right--sort of.  You shou...

Digital printing is using a digital press, computer database and computer graphic files to create different versions of direct mail, brochures or other printed marketing materials that will be more relevant to the target audience. Instead of having one brochure, a company might create three different versions. Or a direct marketer might customize a direct mailer to use the person’s name and relevant photos and text. A way large companies are using digital printing is by customizing catalo...

It’s a fact. We all take print for granted. After all, it’s been the world’s number one communication medium for so long we tend to overlook its impact and power. That oversight can be fatal to a marketing campaign, product launch or branding initiative that is trying to connect with people. People trust print. They feel comfortable using it, they can't fast forward past it or empty their email box with a simple click. The past two years, in response to a slow economy, I’ve seen ma...