VIP client entertainment, educational speakers and seminars, employee outings, business ground breakings or open houses, sponsorships of sports or cultural events, community and nonprofit activity support…the opportunities to utilize events to achieve marketing results are endless.
Event marketing is a strategic tool that can produce results not attainable through any other marketing vehicle. Marketing through targeted special events provides high visibility and personal interacti...
If your goal is to have a print precisely match what you see on your screen, it’s important to understand that a monitor screen and print on a sheet of paper (created by either a desktop printer, digital press or an offset press) have different qualities. We will never mistake one for the other, so an exact, indistinguishable match is impossible. There are three broad reasons for this mismatch.
First, the image you see on a monitor is viewed in RGB, desk top and digital presses pr...
It’s the least expensive part of a direct mail campaign, yet more than 40% of the campaign’s success can be attributed to the mailing list. A well designed mail piece with a great offer is only effective if you are reaching the right audience. With tens of thousands of list options available where do you start and how do you ensure you are getting the right list?
The first step is to define your target audience. Your customer list is the ideal place to look for key characteristics y...
Traditionally the idea of “customer touches” has referred to the minimum number of communications a prospect needs to receive before taking some form of action. (Research consistently suggests around 6 to 7 contacts)
The evolution and rapid growth of internet marketing alternatives (Google/Yahoo, Constant Contact, Social Media, self-developed e-mail campaigns etc.) have complicated and in many created false expectations of the associated cost/benefits. Organizations assume that internet m...
When supplying files for print, its always best to supply the original file(s), all linked images and fonts as well as a hi-resolution pdf file. In the event that changes need to be made, its much more cost effective for the client if we have the original files, images and fonts.
FONTS
If we’re supplied a pdf without the original files, linked images and fonts, we need to open the pdf in an editable program (such as Illustrator) to make changes. We may not always have the correct fonts t...
February 2, 2012