The marketing landscape has changed. Everyone knows it. With the onset of mobile devices, the proliferation of the Internet and the extreme changes in the economy, the services people were once skeptical to use are being adopted en mass, especially in marketing where professionals are always looking for the next best way to communicate with the world.
There are several benefits to online marketing and some offer better returns on investment than others. The first huge benefit are the large nu...
Monthly Archives: February 2012
VIP client entertainment, educational speakers and seminars, employee outings, business ground breakings or open houses, sponsorships of sports or cultural events, community and nonprofit activity support…the opportunities to utilize events to achieve marketing results are endless.
Event marketing is a strategic tool that can produce results not attainable through any other marketing vehicle. Marketing through targeted special events provides high visibility and personal interacti...
If your goal is to have a print precisely match what you see on your screen, it’s important to understand that a monitor screen and print on a sheet of paper (created by either a desktop printer, digital press or an offset press) have different qualities. We will never mistake one for the other, so an exact, indistinguishable match is impossible. There are three broad reasons for this mismatch.
First, the image you see on a monitor is viewed in RGB, desk top and digital presses pr...
February 2, 2012