The marketing landscape has changed. Everyone knows it. With the onset of mobile devices, the proliferation of the Internet and the extreme changes in the economy, the services people were once skeptical to use are being adopted en mass, especially in marketing where professionals are always looking for the next best way to communicate with the world.
There are several benefits to online marketing and some offer better returns on investment than others. The first huge benefit are the large nu...
Category Archives: Analog/Digital Divide
Traditionally the idea of “customer touches” has referred to the minimum number of communications a prospect needs to receive before taking some form of action. (Research consistently suggests around 6 to 7 contacts)
The evolution and rapid growth of internet marketing alternatives (Google/Yahoo, Constant Contact, Social Media, self-developed e-mail campaigns etc.) have complicated and in many created false expectations of the associated cost/benefits. Organizations assume that internet m...
February 2, 2012