Author Archives: Evan

About Evan

I am a Springville native. My start in visual media and communications began with a photo finishing business I started at 19, eventually growing to two locations. Over twelve years we evolved from a consumer print business to being a respected commercial photographic lab while I developed a love for graphic design and accurate color. I've taken this with me as a senior graphic designer at Evans & Sutherland, as developer of online training systems for 3000 staffers in the AlphaGraphics Network as well as establishing a nation-wide protocol for color management of digital content throughout the company's franchise system, and then with my own firm, Correct Hue. Recently I have joined the AlphaGraphics West Valley team as Creative Director and now my days are filled with challenging our design team as we create great work for our clients. I love balancing usability and accessibility with beautiful, vibrant design. We've assembled a team with many talents and my hope is that we help our clients deliver their message with impact and be a long term partner in their future growth. I am accredited with the Color Management Professional Certification from iDEAlliance and IPA. I've tried living outside of Utah, but the mountains and people always draw me back.

RGB – just wants to have a name tag

An intro to Color Management Ever wonder why your digital photos seem somehow “less than” when printed than they did when you previewed them on your camera’s LCD screen or when you looked at them on your computer’s display? The hard truth is, most printing doesn’t come close in terms of color volume to what our eyes and camera can actually capture. Expectations Our expectation is that the color will somehow be exactly the same from screen to paper. The other reason color sometimes...
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ePubs – viewing goes mobile

How easy are you to read? Looking for a way to provide engaging, valuable content to your target audience in a dynamic way? Through ePublications, you can combine text, pictures, video, and more to create an interactive experience that provides your customers with the tools and resources they need. Whether you want to digitize case studies, brochures, newsletters, or books, AlphaGraphics West Valley can manage the process from start to finish. Multimedia Content People absorb information ...
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Choose Color for Office Files from Prints

It's so much better to select colors for your Office documents from a print and not from your computers screen. That is if you want more predictable color! Use our Microsoft Office Word and PowerPoint color chooser files downloadable below. When you use AlphaGraphics West Valley to produce your color print job. 1. Download the documents below to help you find a specific color in Microsoft Word or PowerPoint. 2. Request a print sample from our Digital Color Printers to use for comparison and f...
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Optimizing Images for Digital Output

When working with digital photographic imagery for use in digital printing you should follow the same basic rules as when preparing images for offset print. All enhancing and editing were done using Adobe Photoshop CS 4. (v11) Special considerations when printing specifically to a digital press. Avoid images with light backgrounds unless completely clipped to white. Unsharp mask Consider sharpening the image with the Unsharp mask filter. For toner based digital presses, I like to start ...
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Monitor to Paper Match

Are you tired of the prints you pick up not turning out like you expected?  You made a bright blue or green chart in PowerPoint and you are very disappointed that the printing wasn't as bright? Well, don't be a meany and blame the printer! They are doing the best job they can from the file they are given. The problem is in the creation of the color itself on your computer screen. Let me explain... Microsoft Office programs don't have the ability to show you what the printed piece will look l...
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RGB Imagery – Assigning color profiles in CS

The Importance of Profile Assignment and Conversions on Color Accuracy Assigning correct Color Profiles to untagged imagery is critical for your color management success.  The Color Settings File in the Adobe Creative Suite provides information to each application in the suite on how to handle color when opening files and documents, the settings file also handles issues like missing or different color profiles from working spaces when opening images in Photoshop. The Missing Profile I'm su...
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