An intro to Color Management
Ever wonder why your digital photos seem somehow “less than” when printed than they did when you previewed them on your camera’s LCD screen or when you looked at them on your computer’s display? The hard truth is, most printing doesn’t come close in terms of color volume to what our eyes and camera can actually capture.
Expectations
Our expectation is that the color will somehow be exactly the same from screen to paper. The other reason color sometimes...
Category Archives: Increase Your Reach Newsletter Winter 2011
How easy are you to read?
Looking for a way to provide engaging, valuable content to your target audience in a dynamic way? Through ePublications, you can combine text, pictures, video, and more to create an interactive experience that provides your customers with the tools and resources they need. Whether you want to digitize case studies, brochures, newsletters, or books, AlphaGraphics West Valley can manage the process from start to finish.
Multimedia Content
People absorb information ...
Listen
Listen to your customers. We all talk to our customers and at times may talk at our customers, but are we really listening to our customers? What do your customers need? Are their needs in line with what you are offering? A lot of the time what the customer truly needs is different from what you may think they need. What are their goals over the next few months and year? What are you doing to align what you are offering with their needs?
Communicate
Communicate your message in a clear,...
Small business owners with tight budgets may find themselves focusing too much on getting the most bang for FREE, and run the risk of losing sight of what is really important: return on investment. While there are a growing number of ways to advertise your business online for "free," businesses must look closely at the real return of every marketing activity they pursue.
One marketing avenue that every business owner should look at because of its ability to generate large investment returns o...