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Making an impact, one customer at a time

Your business is your lifeblood. You live for results, and AlphaGraphics can make them happen. We're your local marketing communication experts, addicted to solving complex problems and generating ROI for your business.

 

We can help you with Brand Building, Lead Generation, Customer Retention and Customer Reactivation. 

 

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AGTwinCities Blog


published May 16, 2012
By: P.J. Cushing: Fast Company recently published an article on the topic of Brand Storytelling, titled "Why Storytelling Is The Ultimate Weapon . While the article is very interesting and a worthwhile read, it got me thinking about how many companies fall flat in marketing their brands. Whether the constraints are money, knowledge, resources, or they are just being lazy: many brands are doing a poor job of connecting with their clients by selling only the product or service without context. The article speaks to the undeniable effectiveness of a great story. A story can trump funny, it can trump smart, it can even trump low-cost. Why? Because, stories will not only stick with your customers, stories go to work for you. Don't believe me? Ask Melanie Green and Tim Brock (they have far more degrees from far better institutions than myself, anyhow). Consider this fantastically interesting excerpt from their findings. "Entering fiction worlds "radically alters the way information is processed. The more absorbed readers are in a story, the more the story changes them. Highly absorbed readers also detected significantly fewer "false notes in stories--- inaccuracies, missteps--- than less transported readers. Importantly, it is not just that high-absorbed ...

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