Direct Mail

AlphaGraphics can help you develop a direct mail campaign that builds relationships, drives responses, and creates immediate results.

Direct mail in a digital world

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness. The key to achieving direct mail success in a rapidly digitizing world is a multi-channel approach, or integrated marketing strategy -- so you can make the most of your marketing dollars.

What is direct mail?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

Direct mail marketing materials include:

Brochures
Catalogs
Postcards
Newsletters
Dimensional mailers
Flyers

Integrated marketing strategy

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

How to make direct mail marketing work for you:

Use the persuasive power of print with personalized mailers
Engage customers across multiple channels
Make your direct mail campaign trackable
Provide measurable results
Dramatically improves response rates

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