Associations

Build your reputation

Present the professional, credible image your association needs to educate, gain members, and raise funds. AlphaGraphics offers economical solutions to help you build your association’s reputation.

Promoting and managing your professional association while juggling other responsibilities can be challenging. That’s why AlphaGraphics offers tailored solutions specific to your industry. So you can do good, look good, and be good - and help your members do the same.

We work for and with you

Looking to increase membership? Try a cross-media visibility or educational campaign. 

Hosting a charitable event or conference? We can manage all aspects, from list acquisition and marketing to skillfully printed banners and charts.

Need to streamline your materials process? agOnline, our web-to-print solution, makes online ordering a snap. Through your organization’s online ordering site, you can manage print inventory and deadlines without leaving your desk.

10 Ways to increase member engagement

  • Diversify: Segment members and diversify your messages.
  • Blog: Start a blog that offers useful, thought-provoking content.
  • White papers: Provide relevant white papers through email or your website.
  • Engage: Participate in industry-specific social networking.
  • Reach out: Send SMS/MMS reminders and announcements.
  • Integrate: Integrate your marketing efforts through multiple channels.
  • Report: Use metrics to track baseline membership engagement.
  • Collaborate: Set up a collaborative online forum where members can ask questions and debate.
  • Optimize: Optimize your website for mobile devices.
  • Promote: Promote regular education and training.

Options

Our association marketing solutions include:

  • Full color or black and white printing
  • Matte or glossy finishes, or anything in between
  • Standard postcard sizes that work with USPS postcard rates and guidelines
  • From 3.5 x 5 inches to 4.25 x 6 inches
  • Thicknesses ranging from .0087 inches to .25 inches
  • Oversized postcards from 5.5 x 8.5 to 8.5 x 11 inches, or choose a custom size
  • Integrated options like personal URLs, emails or 1-800 numbers that help you track ROI

Tips

Use custom printed postcards to:

  • Generate sales through direct mail campaigns
  • Promote sales and specials with postcard coupons
  • Thank regular clients for their business
  • Supplement marketing packages or enhance publicity campaigns
  • Take advantage of ROI tracking options and discover what kind of marketing is working for you

How to Run an Association Meeting?

In order to conduct a successful and productive association meeting, it is important to focus on proper planning. Thorough preparation is useful to run the meetings smoothly in a professional manner without causing any incidents. 

It is also important to set a professional tone for the association meeting to ensure board members are performing their duties and important decisions can be taken on future projects. 

The following are 5 tips that are useful in running an association meeting smoothly:

Advance Announcement


Announce the meeting date and schedule in advance to ensure all of the stakeholders and participants can get ready. Don’t only rely on word of mouth. Instead, send emails or announce the meeting schedule in a newsletter. Ask for RSVP’s as well.

Distribute Information Before the Meeting


Every director should have complete information about the meeting’s agenda at least one week before the association meeting. Make sure that board members and directors have ample time to review the relevant material to make smart decisions at the meeting. 

Be Consistent


Try to be consistent in scheduling the meetings. If you choose the same time and place for every association meeting, it will make it much easier for the participants to arrive at them as they will be familiar with the venue. 

Prepare Meeting Agenda


Create a thorough meeting agenda and share it with all the relevant stakeholders of the meeting. An organized agenda is critical to holding an organized meeting. Otherwise, there can be a lot of chaos and confusion in an association meeting.  

Be Prepared


There is no concept of over-preparation when it comes to holding a successful association meeting. You should not get overwhelmed during this process, but always be ready to handle different surprises and controversies that can emerge during the meeting. 

Unpleasant surprises have the tendency to derail the entire agenda. You can avoid them by discussing the potential problems before the meeting and trying to present a resolution in advance to smoothly run the meeting instead of getting dragged into long debates and arguments. 

Moreover, always be prepared for some type of controversy to happen during an association meeting. A lot of people are involved in such meetings, and someone can bring up any controversial topic. 

You can avoid their disruptions by making sure the meeting is running according to the decided agenda. By following these five critical tips, you will be in a very good position to hold a successful and fruitful association meeting. 

Association Marketing, Print, and Signage in Alexandria and Arlington V.A.

At AlphaGraphics of Alexandria and Arlington, we can help you with all aspects of your association meetings. Whether you need help with marketing, signage, or printed collateral, we’re here to help.

Contact us today at (703) 549-2432 or email us at US635@alphagraphics.com to learn more about the Associations services that AlphaGraphics in Alexandria and Arlington offers!

Whatever your objectives and budget, we’ll design custom solutions to make your job easier. We’ll ensure that your organization presents itself professionally while maximizing its resources.

Contact us today to learn more about the content strategy tools we offer to support your association.

Association Marketing In Alexandria, And Arlington, VA

Located on the Potomac River in the heart of Old Town Alexandria, AlphaGraphics of Alexandria provides hundreds of associations the effective marketing strategies and tools they need to grow membership and support campaigns with mailing, print, and top-of-the-line marketing solutions.

Some of the ways we'll ensure your association gets in front of the right people, in the right way...


Get Your Message To The Right People

Whether you are looking for donations to your cause or trying to raise awareness for a cause that is very important to you, you need to send a great marketing message to the right people. And when you get the right message in front of the right people, your support will increase your exposure and the support coming into your association.

At AlphaGraphics, we’re communications specialists, and we know how to craft the right message for your specific scenario. And because of the dedication to helping our customers get noticed and accomplish their goals, we work to understand your exact needs and recommend the marketing services and printed products that will give the most significant value over time.

A Full Suite Of Marketing Services

So, whether you are just getting started with a fundraising event or have a big convention you need to prepare for, we have all the services you’ll need to carry off your event or campaign with flair. On the road to success, you’ll need to use many different forms of marketing for maximum effect. Here are some of the services we offer that you may need:

 

With marketing experts on staff, you’re never far from a professional perspective on the tactics that will be best to help your organization grow. We’re close and convenient and we know how to help you find the products and services that are just right for your needs.

Call AlphaGraphics Today!

When your message matters, trust it to the experts at AlphaGraphics Alexandria, Arlington, VA. We have been serving local businesses and associations for years, and we’re here ready to serve you and help you forward your cause.

To get started today, stop by our convenient location, request a quote online, or call us at (703) 549-2432.

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