Watermark Condos contacted AlphaGraphics of Alexandria and Arlington to design and create a pole and panel sign that would look perfect hanging in the front of their condominium community.
This project was challenging from the get-go. Our design department came up with several mockups for the customer to approve. We find this to be very helpful in the creative process as it allows them to instantly visualize the finished product.
We had to adhere to strict branding guidelines and be mindful of fonts, borders, and other design elements so that it not only looked good but was practical for the area it was to be installed.
Our next challenge was to determine what materials and finishes to use. We took into consideration the kind of sign we were creating, materials, the finish, and whether or not it would have a dimensional or flat face.
For this particular sign, we decided on a V-groove routed painted Cedar sign with 24k Gilded Gold Foil in the recessed copy and inset border and with a satin finish.
Then we had to determine how we wanted to mount the sign—this means we had to figure out exactly where the eye holes would be drilled. We also had to decide whether the overall style of the brackets complimented the sign—along with if they would be sturdy enough to hold the weight of the sign.
For this project, we also went through the additional process of getting an installation permit. This took a lot of research and time, as Old Town is quite strict about its exterior signage. We had to go through a lot to get the permit approved.
As part of the permit process, we had to determine the existing signage and bracket height, so that it would be consistent with the other locations on the street. Our application had to show pictures of the current signs and brackets and a mockup of the sign with the exact dimensions, style, and material.
Once we got everything approved, the production time took us less than a month. The end result was a beautiful pole and panel sign that complimented the look and feel of not only the building it was attached to but the local community as well.