BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I have been very pleased with the consistent quality of work that we get from Alpha Graphics. I was on a time crunch and you were able to help me meet my deadlines with a quick turn around time that did not compromise quality. I look forward to bringing more projects to Alpha Graphics in the near future.
Feb 15, 2019
Experience was utterly perfect. I submitted my image online and was then contacted by a representative to finalize my order and offer any recommendations that would result in the best print. Alphagraphics took care of everything from there. I was contacted when my order was ready (ahead of schedule) and the prints could not have come out better. Beautiful work, simple process, with very reasonable prices.
Jan 28, 2019
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
Most people know what a logo is, but few really understand what a crucial aspect of developing a healthy business logo can really be. In terms of branding, the logo is really the heartbeat of your brand. It’s a small opportunity for a consumer to recognize your company, and a quality logo design could be the detail that sets your brand apart from your competitors.
Visualize your favorite logos and what sets them apart from the crowd. They are sleek, simple, original, and creative. The Nike swoosh is a classic example of simple and effective. At AlphaGraphics Lehigh Valley we have a team of designers who specialize in branding and identity projects. Your logo is one key part of that process. Though we recommend an entire branding and identity services package, we are also here to provide direction for a stunning and unique logo that sets apart your business from the rest.
We can help you plan, produce, and measure your marketing success across various marketing channels. AlphaGraphics provides cross-media marketing campaigns including:
- Printing materials
- Online marketing
- Search Engine Optimization
- Direct Mail
- Mobile apps
- Email blasts
We can help you every step from concept to creation. If you have a plan, we can implement it. If you don’t have a plan, we can create one uniquely designed for your business. We specialize in PURLs, brand identity, website design, Internet marketing, Every Door Direct Mail, and logo design.
To be successful in today’s highly competitive world, your company needs a presence on the web. AlphaGraphics can help with web design, Search Engine Optimization for web placement, mobile apps, and Internet marketing.
Partner with AlphaGraphics
Partner with AlphaGraphics to strategically plan and carry out a full-scale marketing campaign. A good plan includes all the basics with print, online, mobile, and e-mail. Choose AlphaGraphics in Allentown, PA for all your marketing applications.
Call or email our team today to get an estimate on your next BIG project!