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309 E. State St.
American Fork, Utah 84003
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A company's brand is developed through each and every interaction it has with its customers, whether it is in a store, an office building or at an event. At Alphagraphics in Lehi, our mission is for companies of all sizes to trust us with their brand.

Our co-workers at Alphagraphics in Lehi are what we like to call "Brand Guardians." As Brand guardians, we don't just take in files and print them. We review every file to ensure it prints correctly, we seek to understand our clients deadlines to ensure on-time delivery. We consult with clients on their logo and overall brand image and story and help create professional brand identities.

Here are three key ways we can help you build your brand:

  1. Logo design: Your logo represents who you are and helps customers identify you quickly and easily.
  2. Signs: from building signs to interior wall graphics, Alphagraphics in Lehi can help you create your identity.
  3. Education: Building your brand is about educating your customers on what you do, in short, your brand promise and your value  proposition.

At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:

  1. Brand position
  2. Brand promise
  3. Brand personality
  4. Brand story
  5. Brand associations

Once you’ve firmly established your brand image, we'll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at AlphaGraphics for all your branding and identity needs, and get a comprehensive marketing solution.

Common Questions

  • What is brand position?

A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.

  • How do I give my brand its own personality?

Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.

  • What is the brand story?

The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.

  • What are brand associations?

Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.

  • Why choose AlphaGraphics?

AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.

Related Services

Branding Solutions

Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:

  • Marketing materials
  • Business forms
  • Signage
  • Marketing Solutions

Consider enhancing you branding campaign by including some of the following:

  • Website design
  • Direct marketing
  • Mobile messaging
  • Direct marketing
  • eMarketing
  • ePublications


What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Identity 1

Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.


What sets your business apart from your competitors? How do you display these differences to your audience? The best way to rise above is through custom branding.

AlphaGraphics in Lehi, UT has been in the printing and design industry for over forty years. We’ve helped large and small businesses alike create a unique branding model that draws attention and engages customers.


Whether you’re starting from scratch or just need help tweaking an existing branding package, we’re here to help. Our experienced designers will help craft the perfect branding message that your company can be proud of. Some of our expertise includes:

  • One-of-a-kind logos
  • Relevant colors
  • Unique images
  • Recognizable fonts
  • And much more!


Your branding message is what dictates everything your business puts out. It’s the cornerstone of your marketing efforts, determining the look and feel of the materials you create. You can and should include your branding throughout all printed and digital materials, such as:

  • Websites
  • Brochures and pamphlets
  • Business cards, letterhead, and stationery
  • Email and social media styling
  • Booklets, magazines, and newsletters


If you are starting from scratch, you can simply stop by our business center to speak with our staff in person about your ideas and needs.

If you are wishing to tweak an existing brand messaging or re-brand your business, call us at (801) 653-2428 or stop by to discuss the details more in-depth.

You can also request a free quote to get started with AlphaGraphics in Lehi, today.

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