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Variable Data Printing Header

309 E. State St.
American Fork, Utah 84003
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!



If you want to implement new marketing tactics that are more personal, come to AlphaGraphics in Lehi! Our variable data printing services allow you to better communicate with customers, making it easier for you to have more memorable connections.


Generic ads can definitely become cumbersome and are typically just thrown away, but if you can master the art of creating ads that are personalized, potential customers will actually respond to their relevancy. Our skilled team is here to help you draw the attention of your target audience and point them in your direction. Come in today to discuss what variable data printing services are right for you!



Although it sounds complicated, variable data printing is simply a mode of communication that is very effective and is basically a combination of advertising and collected data. VDP allows you to customize direct mail and send it out to customers according to their particular needs.


At AlphaGraphics, we have endless capability when it comes to marketing, printing, and design. Years of experience combined with variable data printing software enables us to create the personalized materials you’ve been looking for both quickly and efficiently. We can create any of the following personalized pieces and can add them to your database:

  • Mailers
  • Postcards
  • Newsletters
  • Flyers
  • Brochures
  • Statements
  • Bills
  • And more!




If you want quality service quickly AND at a price you can afford, we’ve got you covered at AlphaGraphics. Our endless selection of services work for any budget, big or small!


Contact us today at (801) 653-2428 for more info about variable data printing. If you would like some pricing specifics, click here to request a free quote.


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