Your browser doesn't support JavaScript or you have disabled JavaScript. Branding & Identity Marketing | Apple Valley, MN | AlphaGraphics
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5708 Upper 147th St. W.
#108
Apple Valley, Minnesota 55124
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A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

 Branding

FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Identity 1

Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRANDING AND IDENTITY IN APPLE VALLEY, MN

How you represent your brand is critical to the success of your business.

Defining what your company stands for is critical.  Once your branding and identity are defined, then you can communicate through your collateral material, social media, website and all your other marketing and promotional materials.  If you don’t have the staffing and resources to develop your brand and identity, don’t worry.  We bring over 20 years of industry experience.  Our owner, a career long marketer has significant branding experience.  We will walk you through the process that starts with identifying what is special, different and valuable about your company.  From there, we help you build a brand strategy.  In addition, we have four graphic designers in Apple Valley and Minneapolis who can help you execute your brand strategy.

 

EVERY BRAND HAS A STORY TO TELL

Your marketing strategy should have a clear and concise brand identity.  It’s how you connect to your target audience as well as communicate the value of your services.  What is your brand conveying to your customers?

At our business center in Apple Valley, we have teams of communications professionals dedicated to helping your company form a strong and unique identity.

HOW WE CAN BUILD YOUR BRAND:

  • Branded storytelling
  • Brand personality
  • Branded letterhead, logos, and business cards
  • Branded website design

Once our team has worked with you to develop your unique brand identity, we then assist you in communicating that identity to your target audience through online marketing, email marketing, direct mail marketing, and much more.

COMMONLY ASKED QUESTIONS

HOW DOES BRANDING HELP MY BUSINESS SUCCEED?

An instantly recognizable and defined identity goes a long way towards communicating the value of your business’s services to potential customers.  By creating a strong story for your brand, you also build more effective relationships with your customers.

 

HOW DO I CREATE A PERSONALITY FOR MY BRAND?

The “personality” of a brand is usually based on several positive descriptive words.  Words you want your clients to associate with your business.  Friendly, helpful, and knowledgeable are just three examples.  After you decide which traits work best, we’ll help you create a branded personality around them.

AREAS WE SERVE

Our Apple Valley commercial print center offers branding and identity marketing services in Apple Valley and the South metro, including Eagan, Burnsville, Lakeville and Rosemount. 

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