BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Dimitrius does a great job with communicating and follow up.
Craig has always been so helpful when working with Alphagraphics.
Grateful for the special attention given to the needs of our custom order.
great service, sharp products
Your Apple Valley location and Craig have been excellent in meeting my business needs and that of Legion Post 1776. Very good service.
Britta is awesome and helped me through the whole process
I had just a small personal order to retouch and enlarge a very old family photo. Your graphic artist did a great job and the finished product was excellent. My family members loved their copies of this precious family memory!
I emailed several companies in the area for a project as I am not local and you were the first to respond and very quick and efficient in working together.
You guys did a wonderful job and on such short notice! We are so happy with our beer labels, they couldn’t have turned out any better!! Thanks again for all of your hard work!
Great experience! I needed an order right away and I was able to get my cards very quickly. Thank you so much!
Very good communication with the clients
Alphagraphics is very good at accommodating our quick turnaround times!
Staff is always very friendly and helpful!
Signage is always high quality and done whenever I need it (often tight deadlines).
Alphagraphics always works to make our tight deadlines feasible and has even dropped off to my house if something needed extra time to get the quality expected. I am greatly satisfied with our experience and their team!
Working with the folks at Alphagraphics made the daunting printing job much easier and I will definitely will continue to use them for our printing needs.
Alpha graphics literally saved me since my sign for a save the date photoshoot came with the wrong date. I panicked, I was leaving in 3 days to New York, the photoshoot was gonna take place there. They arranged the date in one day Literally. Thank you so much
All the prints turned out great the only thing I would like to see would be varied paper types on the websites to be able to see what options we have ahead of time.
We recently had a huge order for floor graphics and easel signs with no time to spare. As usual, AlphaGraphics delivered. They are amazing!
Great service and communication.
They went out of their way to give me great service.
Your staff member, Britta Bader, helped us out in a crunch. She was able to streamline your processes, so we had as much time to prepare our materials as possible before sending them to print. I extremely appreciated how far she went out of her way to accommodate our last minute needs.
excellent service and professional follow-up
I specifically chose your firm because of Sharmane's attentive and prompt replies to my questions. The product also looks fantastic and the entire process was seamless and uncomplicated.
We had a great experience with AlphaGraphics. Very happy with the service and product.
All the staff were helpful and accommodating when it came to any questions I had.
Our account person was very professional - thorough communication. Sincerely appreciated.
This is the third time we've worked with Alpha Graphics for our conference poster printing and we are always extremely satisfied.
Kellie is the best
Kellie was great to work with, the process was smooth and quick.
Great finished product. Helpful and friendly staff.
They were so helpful. I am from out of town and they did a great job in a very quick timeline to help me out.
We called in with a job that needed to be completed that day since it was a Friday. Not only did they complete it, they did an amazing job.
Kellie is awesome.
Fast prompt service and project delivered on time as promised.
Great job being creative and solving our concerns for how to hang signs
The organization I volunteer for needed a banner that was informative, affordable and we needed it like yesterday. The team at Alphagraphics listened....and then they delivered. Everyone was pleased with the final project.
Quick service, high quality, customer service answered my many questions.
great service.I telleveryone
The point person I communicated with about the printing needs of the project was really helpful. She offered advice on what materials would be the most durable, which worked exactly how we needed them to.
It was very fast and friendly.
Each time I've needed a quick turnaround, the staff — in particular Britta — has bent over backwards to accommodate, even to the point of bringing the finished product downstairs and meeting me on the street so I wouldn't have to look for parking and miss a deadline.
Kellie and Alphagraphics are the best!
Carrie is wonderful! So easy to work with and very responsive.
Kellie and the rest of the team at AG is amazing to work with!
Kellie has been such a pleasure to work with!
Kellie Anderson was a phenomenal partner. She made great suggestions and even delivered our order personally. Can't say enough about her!
Alpha Graphics is a great resource. They are very professional and helpful at every stage of the process.
The service and quality of the work is excellent. Always on time. I am very please with Alpha Graphics and Demetrius who is a gentleman
Working with alphagraphics has been amazing! I am the newest member of the team at my company, and have appreciated the service I've received during my time. Our rep Sharmane is so quick to respond to any questions I have, and the quality of every product is consistently great!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN APPLE VALLEY, MN
How you represent your brand is critical to the success of your business.
Defining what your company stands for is critical. Once your branding and identity are defined, then you can communicate through your collateral material, social media, website and all your other marketing and promotional materials. If you don’t have the staffing and resources to develop your brand and identity, don’t worry. We bring over 20 years of industry experience. Our owner, a career long marketer has significant branding experience. We will walk you through the process that starts with identifying what is special, different and valuable about your company. From there, we help you build a brand strategy. In addition, we have four graphic designers in Apple Valley and Minneapolis who can help you execute your brand strategy.
EVERY BRAND HAS A STORY TO TELL
Your marketing strategy should have a clear and concise brand identity. It’s how you connect to your target audience as well as communicate the value of your services. What is your brand conveying to your customers?
At our business center in Apple Valley, we have teams of communications professionals dedicated to helping your company form a strong and unique identity.
HOW WE CAN BUILD YOUR BRAND:
- Branded storytelling
- Brand personality
- Branded letterhead, logos, and business cards
- Branded website design
Once our team has worked with you to develop your unique brand identity, we then assist you in communicating that identity to your target audience through online marketing, email marketing, direct mail marketing, and much more.
COMMONLY ASKED QUESTIONS
HOW DOES BRANDING HELP MY BUSINESS SUCCEED?
An instantly recognizable and defined identity goes a long way towards communicating the value of your business’s services to potential customers. By creating a strong story for your brand, you also build more effective relationships with your customers.
HOW DO I CREATE A PERSONALITY FOR MY BRAND?
The “personality” of a brand is usually based on several positive descriptive words. Words you want your clients to associate with your business. Friendly, helpful, and knowledgeable are just three examples. After you decide which traits work best, we’ll help you create a branded personality around them.
AREAS WE SERVE
Our Apple Valley commercial print center offers branding and identity marketing services in Apple Valley and the South metro, including Eagan, Burnsville, Lakeville and Rosemount.