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2407 S. Cooper St.
Arlington, Texas 76015
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Nothing is more impersonal than a direct mail piece that comes addressed to “Occupant.” It’s almost a universal law that these pieces get thrown in the trash immediately since you know the sender doesn’t really know or care about you. But what if you could address your next advertisement directly to the recipient? And, not only that, but also include their name and other personalized information all throughout the rest of the mailer. Now THAT would drive some response.


The fact is, this is all possible when you turn to the marketing experts at yourArlington, Texas AlphaGraphics. Integrating variable data printing the latest printing techniques can help you craft a completely personalized marketing piece taking into account a customer’s purchase history and past likes and dislikes. This personalized approach is so much better than a “shotgun” campaign of the past. And this personalization can be used in creating your next printed proposal, brochure or newsletter.


With the right layout, the right list, and the right partner, variable data printing is easy and effective. Here’s how it works:

  • We match information from your customer database with data fields in a printed piece like a postcard, direct mailer or even a brochure.
  • Images are selected to feature preferred products or services specific to that customer.
  • Printing is then done on a record-by-record basis ensuring that a unique piece is generated for each customer.


Personalized printing may sound like science fiction (and pretty expensive, too) but your Arlington, TX AlphaGraphics can show you just how affordable variable data printing can be. Let us prove it to you--call us at (817) 860-2679 or request a free quote online today!

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