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Place

2727 Paces Ferry Road SE
Building 2, Suite 365
Atlanta, Georgia 30339
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VARIABLE DATA MAKES PRINTING PERSONAL

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

 

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

HOW DOES VARIABLE DATA PRINTING WORK?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!

VARIABLE DATA PRINTING IN ATLANTA, GA

Variable data printing is a database of fonts and images used to personalize marketing products for individual clients. With this technology, your entire mailing list of addresses can be printed in ways that are unique for each subscriber. Variable printing is also used in marketing campaigns, because it allows the sender to add a special message or image that is specific to the individual receiving it.

EXAMPLE

Many businesses use various forms of promotions or special offers in order to keep customers engaged. If you keep a database of customer information, variable data printing allows you to send offers to clients based on things like gender, personal preferences and the specific sale/promotion on offer. After all, sending a postcard offering deals in women’s fashion to a male customer may not be the most effective way to go.

It is also possible to add personal flourishes such as using their name and sending them coupons for the store closest to their home. This type of marketing campaign results in a more engaged and interested receiver.

MORE OPTIONS

We can help you with other projects besides postcards, such as:

MARKETING SERVICES

Variable data printing will improve your company’s mailing endeavors, but what about your website content? We’re here to bring your digital marketing to the next level as well. What if your postcard campaign directed the recipients to your website, where they were introduced to even more promotions? Now we can use online marketing strategies to further personalize your customer’s experience, creating valuable offers specifically for them.

We specialize in cross-media marketing, integrated marketing campaigns, online marketing, and much more.

The variable printing experts at your local Atlanta AlphaGraphics business center are just a phone call away at (770) 953-2424—or you can request a free quote online.

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