BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Everyone at Alphagraphics were very helpful and nice.
Paula W. Paula Wiser
Alpha graphics did a fantastic job within a very short time frame. Highly recommend!
Luke H. The City Of Doraville
Robert and his team has gone the extra mile for Home Depot. His time and personal attention has meant a lot to our projects and needs. We know we can depend on him for advice, direction and solutions and that gives us a peace of mind.
David T. Home Depot
It has truly been a pleasure working with Robert and all of the Team Members at Alpha. Our needs are constantly changing and Alpha Graphics has been very accommodating as we find our own happy place as far as meeting our client's needs and and our organizational production targets.
Don C. Delta Life Insurance
AlphaGraphics is the best! They were fast, friendly and the quality of their products is superb!
Aurora S. Chamblee Chamber of Commerce
Fantastic customer service. The team worked effortlessly to ensure that I received my print package exactly how I envisioned it. I received my order in a timely fashion and the end result was very professional. I received lots of great feedback on my print work and look forward to a long term partnership.
Hannah G. Hannah Grant
Easy to work with, quick service and a great product.
Rhonda W. Van Line Services Inc.
I’m very satisfied with my experience. The designers were very helpful the logo turned out great. Job well done.
Nelson O. 123 Shoot! Photography
Great service, always reliable and dependable! Quality work. :)
Eliza C. Tricentis
Best price and quick turnaround. Wonderful experience!
Josh F. CARE for AIDS
Wonderful, personalized customer service!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.