VARIABLE DATA PRINTING
VARIABLE DATA MAKES PRINTING PERSONAL
Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.
Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.
Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.
HOW DOES VARIABLE DATA PRINTING WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Ready to get started with your variable data printing project? Contact AlphaGraphics today!
At AlphaGraphics, we believe that a printing shop should do far more for their clients than simply print their requests and be done. No, we believe that a printing shop should be an equal partner in the endeavors of their clients and stick with them till the end of the project they are striving to complete.
For us, this means offering a wide variety of additional services to our clients that goes beyond simple printing needs. One of these services that brings us into a closer aiding partnership with our clients is the service of variable data printing.
Variable data printing, simply defined, is printing individualized pieces in bulk, or in other words, individual data on bulk orders. For example, if a person is hosting a baby shower for their friend, they can buy a bulk package of impersonal invitations and then spend hours working over each one to write the individual names, addresses, and other information of each invitee, or they can ask AlphaGraphics to help them by submitting the mailing list and the customized design they desire for the invitations and then going about their day.
INDIVIDUALIZED INVITATIONS, FLYERS, AND DIRECT MAIL MARKETING
With variable data printing technology, we make large orders of things such as invitations or individualized flyers a breeze to complete (and with more personalization that will get all of the guests talking). Some of the individualized data that we can print on individual pieces within a larger order include:
- Mailing information
- Other relevant information that is unique to each receiving person
- Variable maps from each recipient’s address to the event location
Contact us today to find out more about how our variable printing services can help you in your next project.