BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I have been very pleased with the consistent quality of work that we get from Alpha Graphics. I was on a time crunch and you were able to help me meet my deadlines with a quick turn around time that did not compromise quality. I look forward to bringing more projects to Alpha Graphics in the near future.
Feb 15, 2019
Experience was utterly perfect. I submitted my image online and was then contacted by a representative to finalize my order and offer any recommendations that would result in the best print. Alphagraphics took care of everything from there. I was contacted when my order was ready (ahead of schedule) and the prints could not have come out better. Beautiful work, simple process, with very reasonable prices.
Jan 28, 2019
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY MARKETING IN BRYAN, TX
A company's identity makes up the core of any marketing plan.
It is the promise your company makes to its customers everyday. What does your brand communicate to targeted audiences? At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business.
Once developed, your brand provides an umbrella under which many different products or services can be offered, providing your company with tremendous economic leverage for long-term success and profitability.
NO BRAND SHOULD BE WITHOUT
We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without.
NO BRANDING EFFORT SHOULD EXCLUDE:
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
SET YOUR BRAND APART
Once you have established your brand image, our team of marketing professionals help you set your brand apart through a variety of brand building services.
OUR BRANDING SERVICES INCLUDE:
WHAT IS BRAND POSITION?
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
HOW DO I GIVE MY BRAND IT'S OWN PERSONALITY
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
WHAT IS THE BRAND STORY?
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
WHAT ARE BRAND ASSOCIATIONS?
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
WHY CHOOSE ALPHAGRAPHICS?
AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
MATERIALS TO UPDATE
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update your marketing materials.
SOME UPDATES WILL INCLUDE:
- Marketing materials
- Business forms
- Marketing Solutions
ENHANCE YOUR BRAND
Consider enhancing your branding campaign by including some of the following materials.
SOME GREAT SUPPLEMENTAL BRANDING MATERIALS INCLUDE:
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing