Your browser doesn't support JavaScript or you have disabled JavaScript. Personalized URLs | AlphaGraphics
Personalized URLs
Place

2722 N. Josey Lane
Suite 100
Carrollton, Texas 75007
Access Time

PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URLS IN CARROLLTON, TX

Personalized marketing is quickly becoming the hottest trend in direct marketing. One simple, highly effective way to do this is the use of personalized URLs or PURLs.

Personalized URLs, or PURLs, are customized web addresses that are unique and relevant to each individual you target with your direct marketing campaign.

Personalized URLs or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers.

Typically, PURLs are used in conjunction with a direct mail campaign, or with email marketing.

PURLs increase response rates, gives you, the marketer, the ability to track and measure responses and engages customers and prospects at a deep level.

Personalized URL Marketing uses the unique URLs in direct marketing leading customers and prospects to a personalized, unique, landing page. The landing page can collect data and information, communicate a sales and marketing message and can direct browsers to additional websites, all for the purpose of effective, targeted marketing.

If you’re not using personalized marketing and personalized URLs in your business, you’re missing out on the latest and greatest ways to get attention and connecting with those prospects and customers that can buy from you most.

agOnline Orange