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2722 N. Josey Lane
Suite 100
Carrollton, Texas 75007
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Variable data printing is a method of printing that combines the efficiency of large print runs with the personalization of a hand-written note. Data lists are used to insert personal information into otherwise standard form print jobs. This method of printing adds a nice personal touch and leads to much higher response rates than standard mailers. At AlphaGraphics in Carrollton, we help walk you through every step of producing a variable data printing job. We can help you organize and upload your data, design the communication piece, and do the printing.


Variable data printing brings a number of advantages, such as:

  • Personal touch
  • High volume efficiency
  • Different information for each recipient
  • High response rates

Satisfaction rates from customers who use variable data printing are usually exceptionally high. A little customization can go a long way when it comes to your marketing and communications.


Variable data printing is a multi-step process. First, a list needs to be compiled of all recipients and relevant data fields for the individual information. If you are unsure who to send your piece to, AlphaGraphics can help with our lead generation service. Then the data is uploaded, and the marketing piece (usually a flyer, mailer, or brochure) is designed. Finally, the printing is completed, with unique content being printed for each individual printed piece.

To integrate variable data printing into your marketing mix, contact AlphaGraphics in Carrollton, TX. You can call us at (972) 466-2442 or request a free quote online here.

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