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301 Ashville Ave.
Suite 121
Cary, North Carolina 27518
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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DIRECT MAIL MARKETING IN CARY, NC

What is your goal in printing that postcard or sending that letter?

 

What response rate are you expecting? Identify a process and develop an effective targeted mailing that will result in a greater response for your expenditure.

PERSONALIZED DIRECT MAIL MARKETING CAMPAIGNS

With our very talented staff, we can personalize your direct mail or postcard project as well as provide variable data that identifies very specific information about your customer or prospect. This personalization gets your mailing that “extra look” and encourages your customer/prospect to take action.   

 

ENCOURAGE A BETTER RESPONSE TO YOUR CAMPAIGN WITH:

  • QR codes pURL’s
  • gURL’s   
  • Mobile landing pages

We can show you how to monitor the actual responses to all of these through your own online dashboard!

MULTIMEDIA MARKETING CAMPAIGNS

You may also consider a multi-touch or multimedia campaign for your direct mail or postcard project.

 

For example: we could help you develop a direct mail campaign that might begin with a letter as a first “touch.” Then you may send a postcard or dimensional mailer as a second touch. The third touch could be a variable email blast.

 

When used together, these three touches can greatly increase the response rate you receive to your mailings, when compared to an uncoordinated approach. We have found that adding one or more of these methods to your direct mail project can increase your response rate by 10%! We have marketing specialists on staff who can work with you on a plan to help you increase response rates!

 

A COORDINATED MARKETING CAMPAIGN CAN HELP YOU: 

  • Build your business
  • Drive revenue
  • Reduce your cost-per-lead
  • Effectively measure results
  • Increase your ROI

DESIGN SERVICES FOR DIRECT MAILERS

We have excellent design services that catch the eye of your customer or prospect and help you visually convey your message! Our graphic artists will make sure your message and art is consistent with each mailing or touch. 

USING YOUR MAILING LISTS EFFECTIVELY

Your mailing list is your most valuable marketing asset! Without a clean, up-to-date list, you may be wasting much of your marketing budget. Make sure you have reviewed and qualified each person on your list. An accurate list will increase your response rate. We can help you obtain qualified mailing lists and provide all of the mailing services to get your mailing to the post office.

 

OUR MAILING SERVICES INCLUDE:

  • CASS certification,
  • Deduplicating your lists,
  • Addressing services and
  • Bundling your mailing and delivery to USPS.
     

Call, Email or stop by today to discuss how we can help you take your marketing to the next level!

 

Call: 919-233-7710 Email: us398@alphagraphics.com

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