BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Danielle Schepler and Joel Wommack did an excellent job assisting me with this project!
Jana S. NC
Joel is the best, most talented, conceptual graphic artist! Consistently great to work with.
Laurie S. NC NC
Leo was very helpful. I will let you know of any new orders because I will be using you again
Rick D. NC
You were all very personable and professional. Your quality of work is solid and your price was reasonable!
Michael G. SC
This is a wonderful step up from whom we were using before. Quick service, quality products, sent and worked with what we needed. Danielle is fantastic to work with.
Morgan B. NC
I needed to do an EDDM FAST and my regular printer could not meet the deadline (although they have done it for me in the past). Alpha Graphics was recommended to me by my USPS biz rep and Rich Schepler and his crew did a phenomenal job of not only meeting my deadline but following our branding to a "T". Beautiful piece and was delivered on time!
Deb M. NC
Great customer service. Very positive experience. Always able to complete last minute jobs.
Mary C. NC NC
I have already recommended Alphagraphics to another organization. Leo was very pleasant to work with and he understood what I needed right away. Driving out to Monroe from Uptown Charlotte was well-worth the trip. I was faced with adversity when I told the board that I wanted to do this, a couple of board members came up to me, during the event, and stated that it was done well. I enjoyed my experience and look forward to working with Alphagraphics in the future, should an opportunity present itself. Thank you Alphagraphics for making me look good!
Daphne M. NC
Fast, reliable great service
Elena J. NC NC
Leo is amazing! He is always available and gets how work done promptly and your graphic design work is first class!
Crystal M. NC NC
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.