BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I really appreciate Leo’s patience and professionalism!
Shanikqua D. Rock Hill SC
Always a reliable partner.
Kyle H. Charlotte NC
Quick turnaround and very personable employees-a pleasant process and happy to support a local business.
Everything about this project was done with excellence, from initial contact to final delivery. The fliers were perfect, folded as requested, packaged with care, and ready on time. Thank you for your outstanding service.
Rich and his guys were on top of everything and worked extremely fast to get them done and get them done correctly. Graphics look awesome in our new building. Would definitely recommend them to anyone looking to get graphics done.
Drew H. Concord NC
Connor made this first time experience so easy and pleasant.
Excellent experience and Rich was extremely professional.
Our experience with alphagraphics has been amazing!
Paul G. Charlotte NC
Prompt service. Great quality product.
Cailey P. Matthews NC
I was very impressed with the work and the service i received.
I had ordered a back window decal For my car, a window decal for my business door and I also ordered some labels for my products. Everything turned out nicely. They are very professional, friendly, and excellent quality work. I am very pleased and will I refer everyone to them. I worked personally with Rich Jr and you can see the passion that he puts into his work. He gets right to business and it takes no time to get the work done. Thank you!
Katrice R. Charlotte NC
They were very thorough in giving me paper options and what type of paper would work well with my project. Everyone I spoke to from placing the order to picking up the final product was friendly. I will definitely want to print with them again next time I need something done high quality.
Rebekah W. Charlotte NC
The staff is friendly and helpful. All my needs are met when I use AlphaGraphics.
Rick C. Huntersville NC
AlphaGraphics is a one-stop printing wonderland offering services providing excellent graphic printing at a very reasonable cost. To top it off, they are a pleasure to work with.
Jim D. Fort Mill SC
AlphaGraphics has always went above and beyond to accommodate all of our company and personal needs. Every project has exceeded our expectations by leaps and bounds. Excellent quality work and impeccable customer service! DEFINITELY HIGHLY RECOMMENDED!!! You won’t go wrong. Thank you so much for all your hard work, time, and dedication AlphaGraphics!!! We are Very Grateful!!!
David P. Mint Hill NC
Everyone I met was very courteous and attentive to my order!
Stu N. Charlotte NC
I was very impressed from the start with the cleanliness of your store, and the friendliness and responsiveness of you and your staff.
Susan G. Charlotte NC
The whole process was easy and we are satisfied with the product. Thank you.
Lindsey H. Charlotte NC
My experience was a pleasure from first contact with Leo McDonald to last. Everyone was wonderful and the work was top notch.
Michele S. Columbia SC
A+ on the binding of my disciple workbook. I have my first class this week and plan to pass along your card to anyone interested in having theirs spiral bound. Your counter staff were wonderful. Thank you.
Pleasure to work with your team -- very professional and customer friendly.
Tom B. Charlotte NC
Danielle was so helpful in providing suggestions, samples and support. My lookbooks came out beautifully and I will definitely be back for future needs.
Wanda H. Matthews NC
We have always gotten exactly what we asked for and in a timely manner and handled with professionalism.
Sarah B. Gastonia NC
Everyone was very helpful and friendly and very timely with communicating with me when there was an issue with my file. I greatly appreciated the professionalism and respect I received every step of the way. You guys take pride in your work and it is evident.
Great experience, easy to work with
Excellent service, delivered on time
Ernie C. Matthews North Carolina
Great customer service and assistance with our orders, always going out of your way to help! Our customers are also very satisfied with the quality of the products.
Lina D. Charlotte NC
Leo McDonald was incredibly helpful and pleasant to work with. I really appreciated his efforts to make our project a successful one. He managed the production and delivery with care, was highly collaborative, and communicated effectively to ensure I had peace of mind.
Kahla S. Chicago IL
Danielle always delivers before our requested date!
Gina S. Charlotte NC
Responsive, quick turn around, great product!
Toni S. Charlotte NC
Excellent service. Danielle was fantastic to deal with!!
Great service, very pleased with the results!
Scott D. Davidson NC
Always a good experience dealing with Alphagraphics. Keep up the good work!!!
John P. Pineville NC
We have used Alphagraphics for over 30 some years! ALWAYS a great and professional job! Would not even think of using anyone else for both personal and business printing needs.
Wanda B. Charlotte NC
Truly anything we need they provide! When we had an event and needed materials in a few hours (ordered and delivered) the whole team was on it and the Schepler's personally delivered the pieces. Couldn't ask for a better group to work with.
Morgan B. Charlotte NC
Myself and the two friends kids I got bday signs for were very happy with the finished product. Thank you.
Caitlyn L. Waxhaw NC
Rich is outstanding and always helpful.
Josh B. Charlotte NC
Danielle is amazing, as always! We absolutely love working with her. Thank you all for your hard work and flawless service. Our business runs better because of you!
Katie R. Charlotte NC
Effortless. A real pleasure to work with Leo and Owen. They understood exactly what I was going for, then delivered with the Quality I expected.
Leo was fantastic to work with. He met all my job requirements and exceeded my expectations.
Lynn N. Charlotte NC
Great experience, always the best experience!
Elena J. Charlotte NC
Professional and customer oriented. Grateful for personal service.
Frances F. Charlotte NC
Danielle is the representative I work directly with, and she is an absolute pleasure to communicate with, as well as always submitting our orders promptly and correctly; thank you Alphagraphics!
Jessica M. Charlotte NC
Always prompt response and great service!
Jeanne B. Charlotte NC
It was a pleasure working with Owen and the company. The process was easy and smooth. I will be giving your company a referral
Jason F. Rock Hill NC
Danielle is always the biggest help for us and our company. She always comes through quickly!
Alphagraphics exceeded my expectations. They met my tight deadline with a "can-do" mentality and the final product and quality was better than I had imagined. I look forward to using alphagraphics for my next project.
Heather T. Charlotte NC
AlphaGraphics has a helpful, competent team that is very easy to work with. They produce great products, and they truly put the customer first.
Sarah D. Charlotte NC
Lisa P. Waxhaw NC
Great customer service.
Julie J. Matthews NC
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.