BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alphagraphics was very responsive to a quick turn printing need of business cards - it was greatly appreciated.
Brad H. Sunhillo Corp
Alphagraphics consistently provides exceptional service. Janet is very responsive and professional. She is a pleasure to work with.
Katie G. Willis Towers Watson - Boston
Lisa has been great and very creative
Marc S. Association of Independent Mortgage Experts (AIME)
Service was exceptionally fast. The design as perfect!
Linda H. Dance Ranch & Co.
It's always great working with the Alphagraphics team and I can trust that my print items will be high quality + on time. Have worked with them on projects of all scales from a 10 pc order to full conference branding and have always been extremely satisfied with the level of service, the quality, and the price.
Melia J. Smartling
The work if always professional and delivered in a timely manner
John J. Bayada Home Health Care - Exec
Dana is always very quick to respond to my requests.
Tina L. Dynamic Imaging Systems, Inc.
Nick M. Fox Meadow
I worked with Janet O'Neal and she was extremely professional, knowledgeable and patient.
Shadia A. IQvia/IMS Health
You are always super helpful and very speedy! No matter if the representative I used last time is still the person I need to speak to, you always direct me to someone who can help. Turn around times are fast and efficient. We are fortunate that you do a personal drop-off of our products, too!
Jaime P. Naudain Academy
The team at Alphagraphics have been wonderful to work with.
Melissa R. Liberty Building Products
Staff were great and highly responsive.
Elan C. Hassman Research Institute
Experience has been great!!
Cherie L. BioScrip
Great customer service and very patient!!!
Everett V. Uno Pizza
Service is fast and efficient and the staff is very helpful!
Michelle A. Impact Dimensions, LLC
AlphaGraphics did exceptional work for me.
Nicholas J. Nicholas Jelenic III
The team is great and works with me when I have lots of changes or rush orders to meet my deadlines. Great teamwork and always the best product!
Samantha S. Concord Engineering Group
Always happy with our order. No complaints. Extremely pleasant to deal with on the phone. Quick turnover time. Would highly recommend this company to everyone.
Fran /. PP_Advanced Feet and Ankle Care
Whenever I have a rush job, I can always depend on AG to expedite my order. They are always thorough with details that I might have missed. They get the job done carefully and completely.
Maryellen S. PayChex
We will absolutely be back to do more, very soon
David S. Window Decor & Accents
Great to work with, always accommodating and quick turnaround!
Dominique D. Conner Strong & Buckelew
Darren W. Work of Art
Always dependable and delivery quality products.
Mary H. Doyle Alliance
always has been very quick with filling our orders
Diane R. Haddonfield PsychManagement
Always enjoy working with AlphaGraphics. It seems like we're always on a tight deadline and your team is always there to jump in!
Stefanie W. Bancroft
I was extremely satisfied with the service, especially since I arrived late in the day. Thank you again.
Claudia H. Ethics Training and Consulting, LLC
Our turnaround time was very tight and you delivered a day earlier than expected. You exceeded our expectations!
Joe A. Vegetable Growers Association of New Jersey
Great service, attention to detail and follow up.
Steve K. KEH Insurance Agency
It is always a seamless process working with Alphagraphics.
Pat C. Jidan Cleaning
Great job Alphagraphics team!
Alana M. Clarity Contractors
Janet and staff are wonderful to work with and I appreciate the professionalism and attention to detail.
Georgina C. Freedom Mortgage Corporation
Took care of the job quickly and to perfection.
Jeff JDR Shoes Warehouse
A great company to deal with and the quality exceeded our expectations.
Customer C. Kimberly Pryda
Dave was very professional and very prompt in his service. Good quality work!
Shruti R. Privacy Analytics
Dana is always quick to respond to my requests.
Tina L. Dynamic Imaging Systems, Inc.
Everyone at Alphagaphics were very responsive and helpful. Turnaround time for rush order more than met expectations. Thanks for the service.
Evelyn H. West-Ward
Your dropping off at our office makes my job and life much easier. Thank you.
Kristin M. Freedom Mortgage Corporation
Mike McBride is a superstar; your graphics team is fantastic
Brigette L. Marrone Law Firm, LLC
always fast and easy!
Amber B. Interactive Kids
Janet is super! Always very helpful
Anthony B. Integrity Physical Therapy
Always a fantastic job
Eric J. Eric Jacobs
Quick to respond, quick to deliver.
Chris M. Freire Charter School
Everyone at Alpha Graphics is wonderful! Always happy to help with a quick turnaround or with any printing questions. Great customer service!
Dominique D. Conner Strong & Buckelew
Dave's team is great! Everyone is so helpful! Dana is a joy to work with!
Alana M. Amanno4work
Alphagraphics has been extremely reliable. My orders are always delivered on time. They have been very helpful in meeting timelines for rush jobs also.
Dennis M. West-Ward Pharmaceuticals
WHEN I CALL TO PLACE MY ORDER, EVERYONE IS FRIENDLY AND EFFICIENT. THANK YOU.
Pamela M. Penn City Elevator
Quality and service have been outstanding. Dana and Vanessa are a pleasure to work with. They answer questions in a timely manner and proactively recommend solutions/options when we collaborate on projects.
Gaetano B. Artcraft Promotional Concepts
Your team goes above and beyond to make sure we get what we need. Much appreciated!
Peg Korn Ferry Hay Group
As a returning customer, our expectations are always exceeded by AlphaGraphics. Top quality products and superior customer service.
Heather M. Armand Corporation
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.