DIRECT MAIL IN A DIGITAL WORLD
When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.
The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach - so you can make the most of your marketing dollars.
INTEGRATED MARKETING STRATEGY
The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.
HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:
- Use the persuasive power of print with personalized mailers
- Engage customers across multiple channels
- Make your direct mail campaign trackable
- Provide measurable results
- Dramatically improves response rates
WHAT IS DIRECT MAIL?
Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.
DIRECT MAIL MARKETING MATERIALS INCLUDE:
- Dimensional mailers
Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.
Marketing with pinpoint accuracy
Targeted, personal and flexible, direct marketing is one of the best ways to reach out to your key audiences. Your efforts should prompt action by your current and potential customers, using multiple channels for the best results.
The marketing team at AlphaGraphics uses a wide range of resources to assist you in creating a marketing plan that works best for your company. Whether you favor a more traditional approach or would like to engage in the latest and greatest technologies, we have the tools and expertise you need to market your organization exactly the way you see fit. When you work with us, you'll have access to:
Graphic design and copywriting
Tracking and monitoring
All of these resources, combined with the help of our marketing professionals, are at your disposal with AlphaGraphics. For your next direct marketing campaign, work with the company with over four decades in the business.
When it comes to direct mail marketing, your postcards need to have a design and message that effectively communicates with your target audience. Whether you're having a big sale, special event or just want to spread the word about your company to potential leads, your direct mail marketing materials should be concise, easy-to-digest and, most of all, attention-grabbing.
At AlphaGraphics, our marketing team provides a wide variety of options that are custom designed to meet all of your promotional postcard needs, including:
Design and layout
Professional printing and finishing
Full-service mailing and distribution
Once you've done the research for your direct mail campaign, you need custom postcard printing and design that sells. AlphaGraphics offers professional-grade printing on state-of-the-art digital equipment, and our helpful team will walk you through the complete process from concept to creation.
With more than four decades of experience, AlphaGraphics has a reputation for delivering quality custom direct mail materials. We are equipped with the knowledge and supplies to handle all your postcard printing needs, and can even generate mailing lists and handle variable data printing, allowing you to communicate with your customers on a more personal level.
Full color or black and white printing
Matte or glossy finishes, or anything in between
Standard postcard sizes that work with USPS postcard rates and guidelines
From 3.5 x 5 inches to 4.25 x 6 inches
Thicknesses ranging from .0087 inches to .25 inches
Oversized postcards from 5.5 x 8.5 to 8.5 x 11 inches, or choose a custom size
Integrated options like personal URLs, emails or 1-800 numbers that help you track ROI
Use custom printed postcards to:
Generate sales opportunities through direct mail campaigns
Promote sales and specials with postcard coupons
Thank regular clients for their business
Supplement marketing packages or enhance publicity campaigns
Take advantage of ROI tracking options and discover what kind of marketing is working for you
Saving you time and money
Your direct mail campaign's success depends on your ability to effectively distribute your marketing materials to your targeted audience. This ensures each piece is delivered to the right person at the right address, with as little cost as possible.
Our marketing team knows how important it is for your direct mail campaign to be properly implemented, which is why we'll take care of everything from list management and content development to packaging and mailing. When you work with us, we'll help you:
Hit your direct mail targets
Get noticed through your marketing pieces
Save time and money with class certifying and pre-sorting
From development and fulfillment to mailing and shipping, we have everything you need to make your direct marketing campaign a complete success. Would you like to learn more? Contact us today!