BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I feel as though the quality of my product was okay. I wish that the final product was the deepest black possible; however, I will be coming back to work with Alphagraphics primarily because of Brian Murdoch! His customer service was absolutely amazing and he went above and beyond for me unlike many other companies I've worked with. He treated my small scale business as though it is global. I cannot emphasize enough how service like his is one of the many reasons that businesses succeed. I will more than recommend the company solely based upon the experience I have. I was promised deadlines that were met and given recommendations for future products. Thank you sooooo much Brian for treating me like family!
Lola M. Lola McCall
The wedding invitations were perfect. The communication was spot on. Hence, the perfect invitation.
Valerie H. Valerie Hidlay
I feel that across-the-board the staff that I have worked with has been friendly, efficient, professional, and altogether had a good experience.
Marina R. Studio M for Good
You guys are always so responsive and I appreciate that you try to get us the best price. As a non-profit, that is especially critical. Your turnaround time is also impressive, even during the coronavirus pandemic you fulfilled our our quickly and thoughtfully. AlphaGraphics is always my first choice.
Shannon P. Chicago Youth Centers
Nothing to be honest. I just don't do much proactive recommending in my day to day life.
Micah B. Pure Storage
Everything was handled very quickly and professionally for me. Very happy with the service.
Joanna G. Joanna Gusich
Brian Murdoch has been great and he deserves a raise. The rep before him, Fergus Calderwood, became quite rude for some reason over time. I was ready to look for another graphic designer until I heard he was replaced. Make sure you keep people like Brian.
Justin J. Chicago Electrical Company
Emily is terrific!
Ruth F. Henri's Reserve
Francisco went above an beyond in customer service for me, dropping things off to my building since we are quarantined in a senior community. He was just great.
Marilyn D. Gold Coast Kitten Sittin'
very professional and timely service!
Hillary L. Saks Fifth Avenue
the decals for my business look amazing!!! It was a great experience from beginning to end! Thank you so much!
Joel E. Rosie,s Furniture Restoration Corp
Brian and his team at AlphaGraphics do excellent work. Brian has a deep knowledge of the printing industry and all the print and large format products at his disposal, and is very thorough with his clients to develop an understanding of the project at hand and provide the best solution. He and his team are fantastic at meeting deadlines and communicating throughout the course of a project. I highly recommend Brian and AlphaGraphics for all digital printing, small and large format printing and signage needs.
Matt D. Doubletake Promotional Marketing
Emily is excellent to work with
Amalia R. Redmont Wealth Management
Brian is always a pleasure to work with and I have always received service exceeding my expectations. I will continue to order from Brian at AlpharGaphics and hope to bring more business to them with my growing needs!
Jane S. Redwood Logistics
Our order was produced quicker than expected!
Laura L. Capitol News Agency
I have to send a couple of emails to get a response to my request.
Beverly S. Hyatt Centric Mag Mile
Thank you for the speedy turnaround and delivery!
Rosie F. Logan Square Chamber of Commerce
We have always enjoyed excellent service from AG Chicago North and are very happy to continue using their support.
Tony J. Medical Expressions Ltd
I've used you for the last two years for an event that we attend in Chicago. Your staff, particularly Emily and Ken, are fantastic and extremely helpful and patient. In addition, your printed products are high quality and I've always been extremely satisfied with every item you've done for us.
Rio P. Clio
Very quick and helpful
Luisa H. Crown and Conquer
Ken D. has been great to work with. Our orders have all looked professionally produced and delivered with great turn around times. He’s leaving today for a few days off and I told him I was going to have a hard time coping with him not being a phone call away. He deserves a break.
Barry S. Lincoln Park Presbyterian Church
My alphagraphics experience is always fantastic. The turnaround is fast and the quality is great.
Max B. Max Bare
I was attending a tradeshow in Chicago and needed two signs to be printed quickly. I called two days before and wasn't sure if it could be done. I received an immediate response from the team and my order was placed and ready to be picked up the day I landed in Chicago.
Carrie C. Open Implants
prompt service, quick turn-around, very easy to order and pay
Geoffrey S. Eris Innovations
I will return, in the very near future, with a couple of small projects. Thank you for your help.
Caroline G. Chicago Women Take Action
Picking up my order was confusing. No one was in the office.
Ashley S. ENTER
Fast service and communicate good
Janice N. University of Chicago - Global
Brian and team were awesome. We were under a very tight timeline for our project. Brian was able to quickly triage our needs, pull the right resources together and deliver a 30 page document that exceeded our expectations.
Karyn L. Conagra
AlphaGraphics will do everything they can to make sure you're happy with the final product. Brian, from Chicago, is especially fantastic to work with in this regard!
Will W. Foxtrot
As a small nonprofit, we genuinely appreciate AlphaGraphics’ reasonable pricing, top-notch customer service, and attention to detail. They are our go-to!
Stephanie A. Chicago Appleseed Fund For Justice
Alphagraphics was quick in response and turn around time. Quality of work did not suffer with short turn around time!
Kelsey C. NCSA Athletic Recruiting
Emily was great to work with! Very responsive and provided a lot of support through the process.
Lena E. Lena Elkhatib
Parameters for postcard promotion design were communicated very clearly from Brian. The design was excellent and delivery right on time.
Robert S. Robert Shiverts Photography
I admit to not always knowing exactly what I need, but the staff always helps me understand my choices and make the best one.
Matt Y. Matt Young
Utilizing Alphagraphics design services greatly improved on our original idea. The price was fair, the turn around was great. Everything went smooth.
Joseph A. Prison Yoga Chicago
Y'all always pull through with quick turnaround requests, and the quality is great. Thanks to the team on Evergreen St!
Luke B. NEXT/NOW
Sarah L. City Club of Chicago
Staff was very attentive and responsive
Robert E. Lavoll & Edger
Char is the best - could not survive without her.
Kati K. Convene Chicago
I’ve had nothing but great service working with Charlotte, not only is she knowledgeable but she’s great fun to work with.
Michael B. Bostrom (CCG)
It was fast and reliable. Good service overall.
Darwin R. Heartland Alliance - AG Online Ordering
Great customer service and quick turn-around!
Abraham C. Levy Restaurants
Quality service delivered on time at a fair cost..
Rand S. Rand Sparling
Ken has been great. I often refer clients your way. Ken has made many projects possible for us that would have been out of reach.
Aaron S. Fast Signs
I've worked with Brian on a couple different projects and he is always a pleasure to work with.
Tomer B. Tomer Blackburn
It was great! Quick, convenient, easy to communicate with - great finished product as well!
Kathy R. Professional Sports Catering
Great service, great product- thank you so much!
Anna G. University of Chicago - Medicine
Brian Murdoch is an excellent Acct Exec
Jeff K. Wilson Sporting Goods Co.
Emily has been wonderful To work with. Replies quickly to my emails and hit my tough deadlines
Mckensie K. GTI
customer service has been good! i appreciate the willingness to print proofs for us so we can make an informed decision
Emily B. SpaDerma
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
Most people know what a logo is, but few really understand what a crucial aspect of developing a healthy business a logo can really be. In terms of branding, the logo is really the heartbeat of your brand. It’s a small opportunity for a consumer to recognize your company, and a quality logo design could be the detail that sets your brand apart from your competitors. A well known market research firm says the average city dweller will see upwards of 5,000 logos a day. Given that consumers in Chicago are in such a brand saturated environment, it’s critical that your logo not only accurately represents your company but also creates a distinctive identity to set your company apart from the competition.
At AlphaGraphics we have a team of designers who specialize in branding and identity projects in Chicago. Your logo is one key part of that process. Though we recommend an entire branding and identity services package, we are also here to provide direction for a stunning and unique logo that sets apart your business from the rest.
What Sets You Apart From the Rest?
A really unique logo is hard to find. A common misconception about a logo is that it’s just about picking a font. Though the font choice is really important, a logo has far more to do with creating a versatile collection of visual objects that harmonize to communicate a brands identity. When creating a logo, it’s important to consider how your logo will be used and if it will actually stand apart from your competitors. For example: a dog walking company should think twice about using a dog silhouette in their logo, unless it is done in a very unique way. The reason is that many dog-walking companies will likely use a similar design concept as well as any other company related to dog and pet services. A logo must represent your services, but also be distinctive enough to set you apart from others.
Some of the best advertisement for your business can be a good logo. Many customers will develop a trust for a company solely on a logo. Your logo is not just a necessary introductory aspect to starting your business, it’s an opportunity to introduce yourself. A carefully crafted logo tells potential consumers who you are, and subconsciously it communicates that you are professional and trustworthy.
Let's Get Started Today!
At AlphaGraphics Chicago North we understand that in Chicago, logo design is a crucial aspect to seeing your business thrive. Our team of experienced graphics designers are professionals who take the task of creating an identity for your company seriously. We are ready to partner with you to craft a unique and powerful logo design.