BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Brian Murdoch is an excellent Acct Exec
Jeff K. Wilson Sporting Goods Co.
Emily has been wonderful To work with. Replies quickly to my emails and hit my tough deadlines
Mckensie K. GTI
customer service has been good! i appreciate the willingness to print proofs for us so we can make an informed decision
Emily B. SpaDerma
Appreciate the fast turnaround.
Diane K. Perritt Capital Management
Your company is the absolute best. Great and speedy communications, quotes, quality materials and impressive packaging!
Melissa W. Hogsalt Restaurant Group (Small Chevaul - California Clipper)
Very efficient overall- the customer service and quality of product was top-notch. Will definitely be using this company again.
Lissa B. Greenspeed Painting
Brian Murdoch is always outstanding. Super responsive, transparent and accommodating. Eager to go to bat for the customer. Thank you to Brian and your team!
Aubrey L. Lincoln Park Community Services
It was extremely fast, and my wedding programs came out perfectly!
Nathalie S. Nathalie Serrano
I had a few questions so I called the office and both representatives that I spoke with were very helpful, informative, and courteous while assisting me.
La T. Heartland Alliance - AG Online Ordering
Great customer service. Extremely prompt responses to any requests we have. Ken D'Souza is fantastic!
David D. American Financial Exchange, LLC
Very responsive and quick
Hayley M. Golub & Company LLC, Mich Ave
Charlotte Schultz was awesome! very responsive and very friendly
Melissa H. Melissa Henley
Brian is highly professional and gave us excellent service. Very satisfied with the end results.
Cedric W. Cedric Williams
Ken D'Souza has been taking care of my orders and he's been great, friendly and very professional. Everything has been on time and of the highest quality.
Paola B. Nexo Chicago Tours FKA Chicago Liaison Tours
Ken you Rock!
Rick K. Fast Signs
All email communications were very professional and timely , all deadlines were meet
Le'Mikas L. Heartland Alliance
Emily Sorodon was a genuine pleasure to work with, and the poster looked great! The whole process was incredibly easy. (You may use these comments in your marketing efforts, but *not* my company name--our brand protection folks frown heavily on that.)
Ian C. University of California Berkeley
AlphaGraphics gave me not only fast, but quality service.
Latifah U. Latifah Usman
Love working with Emily, she is so helpful and always so prompt with her responses!
Valerie B. Ashley Buziecki
I enjoy working with the team. Its affordable and professional printing
Michelle S. Sheridan Contract
I had an idea of what I wanted in my head but struggled to describe in using the industry-standard terms. Emily was able to quickly and accurately translate what I was looking for and helped facilitate a speedy (24 hour) turnaround of a finished product that exceeded my expectations. I will not be using another printing service in the future since I have certainly found the best one.
Nicholas T. CAMP - A FASD COMMUNITY
My account executive was very helpful since I was coordinating from out-of-state. I have been pleased with both experiences that I have had utilizing your firm.
Dina S. New Jersey Funeral Directors Association
Business card quality exceeded expectations! Cost was great too - we're never ordering on Vista Print again!
Chad J. digs
Everything was wonderful.
Lauren S. Convergent Claim Services
I appreciate the speed and follow through.
Mimi B. Delos Therapy
In the case of our situation, we had to reprint a block frame adhesive poster. We had sent the original out for the installation along with a PDF file. The associate in charge of my order made me aware that the print was not the same color as the original and allowed us to get a revision. I was worried we would be charged extra for the faulty file and misprint, but the associate was understanding and thoroughly communicated all steps of the process from the pickup, installation, and delivery.
Anthony H. MiQ
Charlotte is the best - Very responsive service and orders are always finished on time.
Jeff K. Sacred Hemp
Ken was very helpful and accommodating.
Marianne L. UIC - College of Nursing
I worked with Brian Murdoch on multiple orders and he was great! He was very friendly and helpful.
Hadallia B. Hadallia Bergeron
I have used Alpha Graphics for work and knew that when I needed some items printed for my own wedding they were the group I trusted for the job. The Alpha Graphics team were not only able to meet my tight turnaround time for delivery but did a fantastic job! Even when we had a hiccup that the file types I sent wouldn't print properly, they quickly reached out and were very helpful to find a solution.
Vanessa L. Vanessa Legutko
Quick response, no nonsense, demonstrated domain expertise, made my life easier!
Tina K. Canadian Consulate
Ken Was great to work with! And everything arrived as scheduled
David O. Networld Media Group
Everyone at alphagraphics was super helpful and accommodating. I put in an order that was completed in 24 hours. Flawless experience.
Hiu T. GCE Lab School
As always, great job!!!
Daniel O. Chicago's Finest Tours
The team who installed the window graphics were absolutely fantastic. They were informative, joyful, and quick!
Kelsey D. GirlForward
Charlotte is always very helpful and prompt!
Donna S. FV & FMV Valuation
Quick turnaround, easy to communicate with, easy pick up.
Sarah S. VS Networks
The cost is a bit steep for most of my friends but the quality of the product was excellent and the turnover was quick!
Michelle Z. Michelle Zacarias
You are all perfect
Jim W. J. Warner Inc
Brian was a true professional and made my experience amazing. We will be using him again in the future, we would recommend him to any business owner.
Justin C. 235 Insurance
Started up a small project after a year hiatus. Ken was very personable and prompt with his emails. Top-notch with his customer service. A+
Bruce G. Bruce Greene
Alpha Graphics has been providing services to us for a few years now. We don't need much in the way of graphic design, but when we do, I never consider going anywhere else. The response from Rob Halverson is always prompt and clear. AG has earned the title of "my graphic design team".
Justin J. Chicago Electrical Company
Everything worked perfectly. My client was very happy. The quality of the print and the customer service was all fantastic.
Jason S. Jason Swearingen
Our sales representative is always responsive to our needs and requests. Our orders are always accurate and received in a timely manner allowing us to keep things flowing within our business.
Camille B. Insight Medical
Was able to get a last minute print job done and delivered. Great service.
Blake E. LocaliQ
Brian Murdoch has been great to work with. He's quick to respond and thoughtful with the recommendations he makes for our needs. Brian is awesome.
Jake P. Redwood Logistics
Brian Murdoch is great to work with. He has been extremely helpful every time we've placed an order and the finished product always exceeds our expectations. Overall, we have receive excellent customer service from him and I am looking forward to placing more orders!
Jane S. Redwood Logistics
Charlotte is an amazing project manager. I know that we're in good hands with her!
Meghan C. Wilson Dow Group
I was impressed with the speed at which revisions were made when collaborating on the development of my new business card. Since picking up these business cards, people who know me and saw the previous version of my card seem to like the changes and design improvements. Great job alpha graphics! In addition, I would also like to mention that Brian Mudoch made the entire process seamless and it became easy to submit revisions until the final proof was ready to be printed.
Adam G. Beyond NSight
Great work and super quick turnaround time
Steve T. Minuteman Press West Loop
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
Most people know what a logo is, but few really understand what a crucial aspect of developing a healthy business a logo can really be. In terms of branding, the logo is really the heartbeat of your brand. It’s a small opportunity for a consumer to recognize your company, and a quality logo design could be the detail that sets your brand apart from your competitors. A well known market research firm says the average city dweller will see upwards of 5,000 logos a day. Given that consumers in Chicago are in such a brand saturated environment, it’s critical that your logo not only accurately represents your company but also creates a distinctive identity to set your company apart from the competition.
At AlphaGraphics we have a team of designers who specialize in branding and identity projects in Chicago. Your logo is one key part of that process. Though we recommend an entire branding and identity services package, we are also here to provide direction for a stunning and unique logo that sets apart your business from the rest.
What Sets You Apart From the Rest?
A really unique logo is hard to find. A common misconception about a logo is that it’s just about picking a font. Though the font choice is really important, a logo has far more to do with creating a versatile collection of visual objects that harmonize to communicate a brands identity. When creating a logo, it’s important to consider how your logo will be used and if it will actually stand apart from your competitors. For example: a dog walking company should think twice about using a dog silhouette in their logo, unless it is done in a very unique way. The reason is that many dog-walking companies will likely use a similar design concept as well as any other company related to dog and pet services. A logo must represent your services, but also be distinctive enough to set you apart from others.
Some of the best advertisement for your business can be a good logo. Many customers will develop a trust for a company solely on a logo. Your logo is not just a necessary introductory aspect to starting your business, it’s an opportunity to introduce yourself. A carefully crafted logo tells potential consumers who you are, and subconsciously it communicates that you are professional and trustworthy.
Let's Get Started Today!
At AlphaGraphics Chicago North we understand that in Chicago, logo design is a crucial aspect to seeing your business thrive. Our team of experienced graphics designers are professionals who take the task of creating an identity for your company seriously. We are ready to partner with you to craft a unique and powerful logo design.