BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I worked with Brian Murdoch on multiple orders and he was great! He was very friendly and helpful.
Hadallia B. Hadallia Bergeron
Quick turnaround, easy to communicate with, easy pick up.
Sarah S. VS Networks
Brian was a true professional and made my experience amazing. We will be using him again in the future, we would recommend him to any business owner.
Justin C. 235 Insurance
Alpha Graphics has been providing services to us for a few years now. We don't need much in the way of graphic design, but when we do, I never consider going anywhere else. The response from Rob Halverson is always prompt and clear. AG has earned the title of "my graphic design team".
Justin J. Chicago Electrical Company
Our sales representative is always responsive to our needs and requests. Our orders are always accurate and received in a timely manner allowing us to keep things flowing within our business.
Camille B. Insight Medical
Brian Murdoch is great to work with. He has been extremely helpful every time we've placed an order and the finished product always exceeds our expectations. Overall, we have receive excellent customer service from him and I am looking forward to placing more orders!
Jane S. Redwood Logistics
I was impressed with the speed at which revisions were made when collaborating on the development of my new business card. Since picking up these business cards, people who know me and saw the previous version of my card seem to like the changes and design improvements. Great job alpha graphics! In addition, I would also like to mention that Brian Mudoch made the entire process seamless and it became easy to submit revisions until the final proof was ready to be printed.
Adam G. Beyond NSight
Great work and super quick turnaround time
Steve T. Minuteman Press West Loop
I appreciated how quickly I received responses and how brief but detailed the communication was.
Brandi M. ImmersieveTouch
Emily is a rockstar.
Charlie G. Charlie Guild
The entire process: the bidding, the files submission and proofs, final printing and delivery was all excellent! Your team was great to work with, especially Emily Srodon!
Jeff M. Marshall Media
Speedy, helpful, great communication
Edgar M. Edgar Melero
The Alphagraphics staff was great. Very quick, professional, friendly, & helpful. The team even provided me with a discount code when I required a reprint (from my own error!). I’m impressed & will definitely refer others.
Allison E. Allison Erfort
Just to repeat that Ken D'Souza noticed a mistake in our delivery label that quite possibly saved us some time and anguish. Ken is conscientious, patient and capable. He was even good enough to reply to an email I sent on the weekend. He was a pleasure to work with. I also spoke with Emily Srodon on several occasions. She was always pleasant, well informed and helpful.
Dean J. RFID
We would rather be invoiced for work. I appreciate why you demand payment at time of order entry, but it just adds a layer of complication at time of inception. In fact I have used other vendors solely for this reason.
James S. 1871
Excellent customer service and the quality of the product was top notch.
Kathy K. Kathy Kraas
Brian Murdoch is a great asset to the Alpha Graphics team. He always goes above and beyond.
Amanda A. City Club of Chicago
The service was a very efficient. We had used a previous vendor and the staff at Alpha Graphics were kind enough to allow us to drop off a sample of our current cards to ensure we included all the necessary information in the specs. This gave helped trust that our order would be completed properly. We loved the fact that this was a local vendor so that we could do so! Communication was excellent and friendly.
Xochitl C. Windy City Paws
Emily Srodon is a rock star and made everything easy and happen on a rushed timeline.
Sonia B. Sonia Reps
Business cards turned out perfect. The person that I worked with made things easy.
Nathan C. Nathan Casteel
Given the time constraint, turn-around time of 4 hours for 8 pieces of marketing collateral with bleeds, the outcome was more than we could have hoped for. Thank you AlphaGraphics for your professionalism, both in print quality and your team!
Deborah I. NantWorks
It is always a pleasure to work with you.
Jonathan T. Jonathan Tomek
Emily has been awesome to work with and she is always great at getting us any answers we may need.
Valerie B. Ashley Buziecki
Charlie S. CBRE
Responsive and reliable - I would definitely recommend!
Emily P. L3 Hospitality Group, LLC
My experience with AlphaGraphics is always top notch. This experience was no different, and I was able to complete a project earlier than expected since they were able to accommodate a quick turnaround on a very custom ask.
Sarah M. JB Training Solutions
Excellent service on time and accurate
Tony J. Articulate Science
I used your services to print a poster for a conference nearby. Communication with the account manager was great, and pickup was a breeze. Thank you for a smooth transaction!
Matilde M. Matilde Miranda
There were installation issues that were eventually resolved - while we were waiting for completion, materials were left scattered in one of our meeting rooms so we couldn't use it.
Jennifer J. Sphera
It's been a pleasure working with Brian Murdoch. The level of service and quality of finished product has been exceptional!
Kendra B. Wilson Sporting Goods Co.
I have had a couple issues with the way the product was delivered (some things have been cut off), but I love working with your team because you are very professional and have always been able to get me things quickly!
Anna A. Hyatt Regency Chicago
Emily was really helpful and nice. I'm an audio engineer and sometimes hear the timbre and inflection and cadence of someone's voice and think jeeeeeez they literally sound perfect for this part/role/position/job. Emily has one of those voices and that made it easy to shop over the phone like I was talking to an old friend or something; and no bad salesy pressure or rushing me off the phone like another place I called. And she had the skills to help inexperienced yet picky new customer like me. I'll be back to order again soon and have already recommended to you my friend with a dog day care place in Logan...
Mike H. Fade Out Media
I worked with Emily to have my order ready on time, and she was so polite and easy to work with. The final product looked great too,
Ian H. Ian Hosack
Rob Halverson and his team do an exceptional job taking care of our customers who travel to Chicago. They've handled multiple 5-figure projects at some of the largest venues and never fail to exceed our customers' expectations. Special thanks to Charlotte Schultz as well, keep up the great work!
Scott W. Alphagraphics #727 - San Diego
Accurate fast service!!
Kayana W. Kay Trin Fashion
exceptional service and delivery. awesome experience. my go-to printer now
Paul C. Catalyst Consulting Group
I know it was a super last minute order and we are so grateful that you were able to get it done for us so quickly!
Ana V. Sterling Engagements Inc.
I've always had a great experience with Alphagraphics, no matter how short the lead time.
Jordan K. Allied Integrated Marketing (CCG)
There was an issue with the sizing and printing in the beginning. However the staff was very quick with helping us resolve this issue. They responded well and got us the brochures we needed.
Jessica L. PNE Wind USA (CS)
Brian did an amazing job assisting with all aspects of the project to make perfect!
Jennifer S. Tru Travel Solutions LLC
Needed a quick 1 day turn around for an event the next day. Alphagraphics came through to work with my budget and timelines.
Elena V. Skill Scout
Quality products with excellent customer service
Juliana M. PR Italian Bistro
I've been working with Brian, and he's really great to work with- very prompt in his responses and always takes the time to say hi when I come in to pick up my orders.
Amanda K. VS Networks
Alphagraphics goes above and beyond in their service. We recently had a mistake on our Annual Report and needed a quick and low cost fix. Emily, our point person at Alphagraphics, was extremely responsive and gave a creative fix so we would have everything within a day without having to do a full reprint order. Amazing!
Paula M. North Side Housing &Suppotive Services
Your team came to my "rescue" when i had a lase minute order.
Esther M. CLM
Your company is very professional. You were able to give me a quote in a timely manner. Your performance was excellent. We are very satisfied with your service.
Aneesah M. Margie Korshak, Inc
Excellent service. Will be back for future printing services.
Nilesh P. Indian Dental Association of Illinois
Brad was extremely timely and professional. He even provided amazing delivery service for us.
Rachel W. Knoll, Inc.
Loved working with you guys! Very fast and professional!
Sara L. The Cryobar
Affordable, convenient, friendly staff and my prints look perfect!
Maria R. McAndrews, Held & Malloy Ltd.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
Most people know what a logo is, but few really understand what a crucial aspect of developing a healthy business a logo can really be. In terms of branding, the logo is really the heartbeat of your brand. It’s a small opportunity for a consumer to recognize your company, and a quality logo design could be the detail that sets your brand apart from your competitors. A well known market research firm says the average city dweller will see upwards of 5,000 logos a day. Given that consumers in Chicago are in such a brand saturated environment, it’s critical that your logo not only accurately represents your company but also creates a distinctive identity to set your company apart from the competition.
At AlphaGraphics we have a team of designers who specialize in branding and identity projects in Chicago. Your logo is one key part of that process. Though we recommend an entire branding and identity services package, we are also here to provide direction for a stunning and unique logo that sets apart your business from the rest.
What Sets You Apart From the Rest?
A really unique logo is hard to find. A common misconception about a logo is that it’s just about picking a font. Though the font choice is really important, a logo has far more to do with creating a versatile collection of visual objects that harmonize to communicate a brands identity. When creating a logo, it’s important to consider how your logo will be used and if it will actually stand apart from your competitors. For example: a dog walking company should think twice about using a dog silhouette in their logo, unless it is done in a very unique way. The reason is that many dog-walking companies will likely use a similar design concept as well as any other company related to dog and pet services. A logo must represent your services, but also be distinctive enough to set you apart from others.
Some of the best advertisement for your business can be a good logo. Many customers will develop a trust for a company solely on a logo. Your logo is not just a necessary introductory aspect to starting your business, it’s an opportunity to introduce yourself. A carefully crafted logo tells potential consumers who you are, and subconsciously it communicates that you are professional and trustworthy.
Let's Get Started Today!
At AlphaGraphics Chicago North we understand that in Chicago, logo design is a crucial aspect to seeing your business thrive. Our team of experienced graphics designers are professionals who take the task of creating an identity for your company seriously. We are ready to partner with you to craft a unique and powerful logo design.