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444 N. Michigan, Suite 1200
Chicago, Illinois 60611
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What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.



Most people know what a logo is, but few really understand what a crucial aspect of developing a healthy business a logo can really be. In terms of branding, the logo is really the heartbeat of your brand. It’s a small opportunity for a consumer to recognize your company, and a quality logo design could be the detail that sets your brand apart from your competitors. A well known market research firm says the average city dweller will see upwards of 5,000 logos a day. Given that consumers in Chicago are in such a brand saturated environment, it’s critical that your logo not only accurately represents your company but also creates a distinctive identity to set your company apart from the competition.


At AlphaGraphics we have a team of designers who specialize in branding and identity projects in Chicago. Your logo is one key part of that process. Though we recommend an entire branding and identity services package, we are also here to provide direction for a stunning and unique logo that sets apart your business from the rest.


What Sets You Apart From the Rest?

A really unique logo is hard to find. A common misconception about a logo is that it’s just about picking a font. Though the font choice is really important, a logo has far more to do with creating a versatile collection of visual objects that harmonize to communicate a brands identity. When creating a logo, it’s important to consider how your logo will be used and if it will actually stand apart from your competitors. For example: a dog walking company should think twice about using a dog silhouette in their logo, unless it is done in a very unique way. The reason is that many dog-walking companies will likely use a similar design concept as well as any other company related to dog and pet services. A logo must represent your services, but also be distinctive enough to set you apart from others.

Some of the best advertisement for your business can be a good logo. Many customers will develop a trust for a company solely on a logo. Your logo is not just a necessary introductory aspect to starting your business, it’s an opportunity to introduce yourself. A carefully crafted logo tells potential consumers who you are, and subconsciously it communicates that you are professional and trustworthy.


Let's Get Started Today!

At AlphaGraphics Chicago North we understand that in Chicago, logo design is a crucial aspect to seeing your business thrive. Our team of experienced graphics designers are professionals who take the task of creating an identity for your company seriously. We are ready to partner with you to craft a unique and powerful logo design.


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