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Personalized URLs
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444 N. Michigan, Suite 1200
Chicago, Illinois 60611
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URL SERVICES IN CHICAGO, IL

 

Personalized URLs, or PURLs, are unique and custom web addresses for each of the recipients of your direct mail campaign. PURLs enable you to continue with the catered content of your direct mailed piece, and also provide unique tracking for specific individuals in your campaign.

 

Now, more than ever, businesses have more opportunities for reaching out to potential customers in ways that new technologies have made realities. These technologies enable companies to have marketing strategies that act more like a conversation because of the feedback that this technology offers. Personalized URLs are one of these ways to capitalize on the supreme advantages these advancements give to identifying specifics in your target audience. AlphaGraphics Chicago North provides you with the most up-to-date PURL services Chicago has to offer, which allows you to:

 

  • Collect consumer data that matters
  • Track your customer’s preferences and engagement
  • Cater your messages for current and future campaigns
  • Access success metrics for your Direct Marketing
  • Provide unrivaled customer interaction and engagement

 

With personalized URLs and other interactive marketing efforts, you can actually make your communications fun and engaging for your current and potential customers. This means that, instead of being interrupted by you, they'll actively seek you out to engage in a dialogue.

 

What are personalized URLs?

Personalized URLs are unique web addresses provided for each individual that is a recipient of your direct marketing campaign. The possibilities are virtually limitless with the specifics of catered content on the PURL and also enable you to access information about your customer’s interaction to further your specifically unique content.

 

How does a PURL work? 

By using variable data printing and powerful list managment tools provided by the direct marketing team at AlphaGraphics, a unique PURL will appear on each piece of direct marketing collateral you send. This can include printed pieces, emails, and dimensional marketing pieces and be activated using techniques like links and QR codes. Your target customers respond by visiting their PURL and engaging with you further.

 

How does it help my Chicago business?

With Chicago Businesses, small and large, Personalized URLs provide you with priceless information that can then be used to better target your key audiences. This provides a higher conversion rate and more long-term brand loyalty with your business.

 

 

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