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Variable Data Printing Header

444 N. Michigan, Suite 1200
Chicago, Illinois 60611
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Whether you are a restaurant or a school, there is no denying the overwhelming growth of online marketing. There is no doubt that online marketing is an effective outlet, but this does not mean print is dying out. Online marketing has sparked innovation across all industries, and print media is no exception to this.


One of the biggest strengths of online marketing is its ability to deliver variable content to individuals and organizations based on their behavior or search history. A great example of this would be one of the major search engines such as Google or Bing. Do a search for Tennis, 10 minutes later a fitness ad pops up. Do a search for mechanic and a car ad pops up. 


What many people do not realize is that print can do the same thing, often with better results. This is not easily achieved, but under the right circumstance, variable data printing can show better return on investment. Print materials are more impactful and can drive higher rates of response.


If you’re already making the wise investment in print marketing, or just looking into new advertising outlets, variable data is a simple and effective way to increase client response rates. Variable data printing enables you to personalize each printed piece based on what you know about the recipient. The way we see this used most often is to call out each recipient by name. This is most common in the use of mailers or invitations, but the possibilities for variable data printing far exceed just these two options. We often use variable data printing here at AlphaGraphics in Chicago when we send out our own marketing materials. Have a big event coming up? Just need to send out invites to a targeted list? Variable data printing makes perfect sense for you.


In order to make the most out of variable data printing, you need to have concise and accurate customer data. Without data, any campaign would have to be driven by postal codes and routes that are not specific to each customer. This can be a great place to start but the more data you have, the more customized you can be leading to higher success rates.


How you can use variable data in your print marketing is really only subject to the limits of your imagination and how much you know about your target audience. You can customize any aspect of text or graphics. The key to getting your audience’s attention is relevance. The more precisely you customize print materials, the more relevant your message can be to each recipient, and the better your materials will communicate and connect with them.


If you are interested in learning more about the ways in which your business can benefit from the use of variable data print, please give us a call or stop by our location on Michigan Ave or Lincoln Park. We have a number of reps who can build a custom quote based on your specific needs. 


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