BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
We had a huge last minute print job that we needed to get done last week, and AlphaGraphics really came through for us.
Brett B. Merge Healthcare
I love working with you guys! Always quality work and always kind!
Kimberly C. AON / JLL - 200 E Randolph (601 W Cmpys LLC)
The staff is always very patient and accommodating.
Kelly K. Law Offices of Robert Kerr, LLC
We are thrilled with the work that Alphagraphics has done for us. The team has consistently delivered a phenomenal product, and has also been incredibly helpful through the ordering process.
Hannah W. U of C - Polsky Ctr
Jeff Welkomer and team have been absolutely stellar in their production quality and flexibility to meet deadlines.
Nick A. Herman Miller
I have given several jobs to you guys under very tight deadlines, and everything has always gotten out on time and looking great. Absolutely no complaints.
Brett Merge Healthcare
Wonderful, proactive and fast to respond staff. Excellent work!
Heloisa R. Urban Balance
We were very happy with the final product and the customer service with AlphaGraphics.
Kelley Beverly Montessori School
A co-worker recommended that I use Jeff W. with Alpha Graphic for some larger projects that we had launched over the summer for our hotel. We have worked with several other printers in the past and Jeff has been the best. Always willing to swing by to chat about the project in person, willing to make anything happen with what we need. I will continue to use AlphaGraphics and Jeff as our rep.
Kelly Radisson Blu
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.