Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
Branding Header
Place

1254 Courtland Ave.
Columbus, Ohio 43201
Access Time

A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

 Branding

FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Identity 1

Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRANDING & IDENTITY MARKETING IN COLUMBUS, OH

As you’re trying to build your business, you hear lots of marketing buzzwords get thrown around. Branding. Positioning. Corporate identity. Market position. But what does it all mean?

AlphaGraphics in Columbus, OH can help unravel the mystery. We can guide you through the process of creating an effective strategy that focuses your efforts on building and supporting a powerful branding message that builds feelings of trust, reliability, and long-term relationships with your target audience.

Basically, branding is defined as how your customers see you and how they identify with you as an organization. If you don’t have a feel for how your customers see you now, you need help from our team of marketing experts.

HOW TO BUILD THE PERFECT BRAND

By creating a comprehensive branding plan, you help potential customers get to know your business before you DO business. Determining exactly “what you stand for” is key to building trust and a foundation for a relationship that can last a lifetime. Once we help you build a brand identity, we then communicate that strategy through:

  • An effective and compelling logo design and graphic image
  • Letterhead, envelopes and business cards
  • Website design and development
  • Sales and marketing collateral
  • Brochures, posters, and banners

CALL US FOR BRANDING & IDENTITY MARKETING IN COLUMBUS, OH

With all this in place, we then work to ensure all your communications, imagery and even the way you interact with customers supports this new, powerful identity. It’s not easy to do it on your own, and you can’t leave an effective brand to chance. So call AlphaGraphics at (614) 297-1200 to get started. Or, request a free quote today. The future growth of your company just might depend on it.

agOnline Orange