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1254 Courtland Ave.
Columbus, Ohio 43201
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Getting personal with your customers is critical. You need to let them know you care whenever you can. But that is very difficult to do when you send out a blanket mailer to a neighborhood or mailing list where everyone gets the same piece.

And getting personal is what your Columbus, OH AlphaGraphics is all about. With advanced variable data printing capacities, they can turn your next marketing piece into a personalized invitation to buy a specific product at a special price. Yes, they can address each piece to the name of each recipient, but variable data can also allow offering a specific product or discount depending on the need of the customer.


Our advanced digital printing capabilities allow us to customize name, address, contact info and even offer a special deal customized for each recipient of your direct mail or promotional materials. You no longer have to send out cold, impersonal pieces to your mailing list but can customize information for such items as:

  • Marketing materials like Postcards, Mailers and Newsletters
  • Informational materials like brochures and flyers
  • Billing information like statements and invoices


The uses of variable data printing go well beyond direct mail. We can help you streamline virtually any aspect of your communication with your customers, and it can all begin with a quick stop by your Columbus, OH AlphaGraphics so we can show you the possibilities. You can schedule an appointment by calling (614) 297-1200 or jump online and request a free quote. Let us show just how easy, and personal, your messaging can become with variable data printing.

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