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Personalized URLs
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192 Sudbury Road
Concord, Massachusetts 01742
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
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HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URL MARKETING IN CONCORD, MA

Keep track of your website's activity, and your individual customer's online preferences.

Are you looking to improve your direct marketing? Personalized URL landing pages—also known as PURLs—are an innovative way to convert leads into returning customers. A PURL is a unique website address created for each individual targeted in a mail or email marketing campaign.

 

If you want to learn more about personalized marketing, visit the AlphaGraphics business center in Concord, MA. Our expertise in direct marketing with both mail and email will help you craft the perfect campaign to boost your customer base.

 

Let us help you personalize your customer's experience with your website. Our expert team is here to help your business thrive online and in store. We can help you create personalized URLs, and increase your customer satisfaction. Visit us at AlphaGraphics in Concord, MA, call our store at (978)369-1991, or request a free quote online.

MARKET SMARTER WITH PERSONALIZED CAMPAIGNS

PURLs are a direct email marketer’s best friend. The unique web addresses allow for precise response tracking. This complete tracking information on who responds to your marketing campaign and how they interact with the website will drive sales and improve future targeted communications. It also helps you measure the success of your direct marketing campaign.

A personalized URL and landing page creates a unique experience for each customer, inviting them to participate in a back-and-forth conversation and relationship with your company. Keeping track of customer preferences and creating targeted landing pages can generate higher conversion rates.

HOW CAN MY BUSINESS USE PURLS?

Incorporate personalized marketing into a direct mail or email campaign by following this process:

  • Create and design a mail piece or marketing email 
  • Include an incentive to visit a PURL listed on your marketing materials 
  • Send to a targeted list 
  • When recipients visit their personalized landing page, they fill out a survey, register for an event, enter a drawing, apply a coupon, or somehow interact with your company 
  • You collect data that is used for lead generation and future marketing

If you would like more information about PURLs and personalized marketing, give us a call at (978) 369-1991. Click here for a free quote request.

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