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192 Sudbury Road
Concord, Massachusetts 01742
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Including a personalized message on every marketing material is a great way to impact your customers as individuals.


When you want to make a lasting impression on your customers, use their name. Variable data printing services from AlphaGraphics Concord make it easy to personalize your marketing to improve effectiveness and to expand your business. We are the variable data printing experts and we make it easy to personalize your marketing.


For many customers, their favorite word is their own name. This means that customers really appreciate when they are considered as unique individuals instead of just a speck in a giant crowd you’re trying to appeal to. Using the names of your customers instantly creates a deeper connection with them and it improves the image of your business. This is even more effective when it is done well – that’s what we’re here for.


Personalized marketing is nothing new. But advances in the technology for creating personalized marketing materials has made it much easier, and more cost-effective, for even small businesses to give that additional effort in making a unique experience for each customer.


Any marketing that uses variable data to reach customers is still primarily focused on presenting the right message to the right people at the right time. Variable data just enhances the ability to reach people by making that small, but meaningful, connection with them from the start.


Because customers expect to be able to get information about you in convenient ways, we have many options for using variable data in your print and marketing materials. Here are just a few of the places where you may want to use variable data to improve your marketing effectiveness:


  • Direct Mail Marketing – Postcards, Letters
  • Personalized URLs (PURLs)
  • Landing Pages and Websites
  • Variable Maps
  • Referral and Rewards Programs
  • Thank You Notes and Greeting Cards
  • And so many more!


When you create a comfortable and convenient environment for your customers, they are more likely to buy from you and to keep returning when they need your products and services. Using variable data in your day to day activities can make a lasting impression on customers that will have them returning for years to come.


And whether you are a variable data expert or new to personalizing your marketing materials, AlphaGraphics has the equipment and expertise to create high-quality, effective marketing materials for you. We’ve been serving the local business community for years and know just how to help you succeed.


To learn more or get started, visit our convenient location, call us at (978) 369-1991, or request a quote online.

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