BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
It was a great experience. I appreciate the quick turnaround. I used for corporate work but I also have my own organization that has printing and creative needs as well that I can work with you on. I look forward to connecting with you in the future.
Adrian K. Axxess
We were very satisfied with our final product and the level of service was excellent. We would highly recommend alphagraphics!
Lynne S. Balfour Beatty Construction
Geri gave us top notch customer service!
Sharee' A. Dakota Premium Hardwoods
Chanda E. Lavallee Overhead Door
Sandi Draper was wonderful! She knew exactly what I needed and was able to make some great recommendations. Our order was ready fast and hand delivered. Awesome customer service and product!
Sarah D. Sarah Davee
Sandi is the BEST. Great communication, very thorough.
Traci L. Liberty Christian Youth Baseball
Our company loves working with Alphagraphics! We always receive exactly what we asked for in a timely matter! Alphagraphics is our #1 place to go!
Jennifer A. Ceyhinz Link Inc.
Very expeditious. The Alphagraphics' team were able to change our template and get our order out per spec and within a very, very reasonable time frame! I was pleasantly surprised to see the order come in within a day or two of the final request.
Nicola N. Tempo Mechanical/Tex-Energy
Geri was a delight to work with and she was very understanding. In fact, I have already recommended AlphaGraphics to my network. I plan to put my next order in very soon.
Samantha P. Manpow
As always Alpha graphics completed the job exceptionally well.
Margaret S. Maggies
Ken Adams is a great example of service oriented leadership I my view and even delivered the package to me. Great Job
Ken W. American Mineral Owners LLC
GREAT to work with! Responsive, prompt, and responsible.
Erin S. Ascension Coffee Roasters
I've been working with Geri for 12+ years and she's a gem. Alphagraphics provides excellent customer service and timely turn-arounds.
Charla E. SPCA of Texas Dallas
Due to awesome employees at AlphaGrahics, such as Geri Mitchell and David Vondenstein,the quality of product and service is unsurpassed.
Melody N. Criswell College
Y'all are quick and helpful!
Jessie H. Criswell College
Always great customer service and very quick turn around!
Meredith R. Haywire
Excellent service, quick and efficient. Prints came on time and as expected!
Keith S. Texas Ale Project
Love working with you guys!!! Amazing staff and customer service:)
Courtney L. Wallflower Management
Always easy to order and quick turnaround
Marlo C. SPCA of Texas Dallas
My experience has been amazing. I truly thank you all for understanding the the quality of the product that I envisioned. I will continue to return as a customer. Thank you for yp ur qualoty of care.
Edrica C. Edrica Mullins
Ken was very helpful in ensuring that my orders were correct and that everything was rushed for on time delivery. great service!! we will be back!
Kaleigh C. Seven Threads Showroom
The team at Alpha Graphics has been incredibly helpful, patient, and timely in their work with me. I am extremely grateful for their patience and their knowledge that they have shared throughout this process.
Rachele C. Rock Bower for Texas, HD 115
Geri Mitchell is AWESOME and is always so helpful! Thank you Alphagraphics!
Sierra T. Ascension Coffee Roasters
Alphagraphics is quick to respond and quick to deliver. So far all materials and projects have been high quality.
Ramona W. Legacy Hall
Great work and creativity. A very quick turn around.
Mike H. CTS Wood Design
Always top notch finished products and very quick/prompt.
John C. Kimball Distributing
Sandi Draper was great to work with!!! She delivered a great product in a very short window of time!!! Super service!!
Cathy B. HB Hunting Products
The sales staff is outstanding they go out of their way to make sure I get what in need
Tommy F. Turner Impact Capital, LLC
Geri Mitchell has been our Corporate Accounts Manager for many years. You have always provided quality service to EAB.
Connie M. Engineered Air Balance Co., Inc. - Dallas
Always exactly as we ask.
Al P. Balfour Beatty Construction
The experience was very easy. All customer service interactions were professional and timely.
Tiffany Tiffany Easley Enterprises
Geri is awesome - she scheduled delivery several days early to accommodate our office closure!
Lauren C. Bright & Co. Marketing
Always fast, accurate, and beautifully finished!
Steve C. CityVet Companies
I have worked with Geri and Alphagraphics for close to 15 years. You guys always do a great job!!
Traci E. Spirit Life Church International Inc.
Our company appreciates how fast they are able to process our order and our able to meet our deadline.
Jennifer A. Ceyhinz Link Inc.
You went the extra mile so I could meet a deadline.
Bill R. Republic industries
Ken, Mason, and the entire Alphagraphics team are 1000% the best at what they do. They continuously move mountains for our organization's needs and have proven themselves time and time again regardless of scope or short-turn timelines. Words cannot describe how critical they are to our team, and we will forever be indebted to them for all they have done and contributed to our success.
Matt R. One Source Virtual
Fast, professional and always exceeds my expectations.
Cody R. Danco
I needed a sign in a short period of time and Ken and his team knocked it out of the park! From design to execution, it was just what I needed. Thanks!
Sierra J. Mandalay Towers
Alphagraphis was super fast and more cost effecient than other service providers.
Kim S. Rexel Holdings, USA
Ken was very nice and welcoming to speak with, he let me know the best options for my print that I was needing. This company is very reliable, prices are very reasonable and the quality of my product was outstanding!
Bianca M. American Crafts
We are very happy with the service. Ken is an outstanding personality. We will work with them for all our projects.
Shan H. Ceyhinz Link Inc.
I didn't expect it to be fast! Awesome customer service, and speedy!:)
Yessica B. Texas Land Care, Inc.
Ken always gets what we need ASAP!
Heather M. UCS Group, LLC
Customer C. Larry Moore
Bea H. The Fitting Room by Bea Harper
Our orders are always on time and we love the look every time.
Kaleena G. Mid-Cities Dental Management (MDM)
Gerri Mitchell is fantastic!
Jef Jef Tingley Communications
I found the people I talk to at you company were very helpful.
Tommy F. Turner Impact Capital, LLC
We love working with Geri!
Deidre D. Sooner Management (Market Center)
BRAND IDENTITY IN DALLAS, TX
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity:
When it comes to your brand, what does it say to your potential customers? Whether telling people what you do, communicating the benefits of your services or providing unique value to consumers, your brand position is what differentiates you from your competition. AlphaGraphics can help you develop a strategy that positions your business for success.
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages.
If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells your customers quickly and effectively what they can expect from you each and every time—guaranteed.
If your company brings authentic value to the marketplace, then people will want to connect with your brand. And one of the quickest routes into the heart of your customer is an engaging story. Whether it has been through craft, skill or simple, hard work, there’s a reason your company has found success. More than a simple history of your company, your brand story is your chance to tell your stakeholders about the experiences that have shaped who you are as an organization. These not only add credibility to your brand but show your customers the high level of value they get with the services you provide.
Brand associations are not benefits but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements, like your logo that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you define and design the symbols that represent your brand, so you can put forth a consistent face to your audience.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.