BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alphagraphics provided exemplary service even though given very little lead time. The products were top notch and my event attendees loved them! I will definitely be using them again!
Ian C. Ian Coleman
Geri and David have been great to work with.
Rebecca L. Windhaven Senior Living
They are the best at what they do! I told them exactly what I needed and they made it happen with zero hassle or hiccups. Absolutely hands down the best print shop in Dallas!
Amanda A. AASnapshots
The placecards and wedding programs that were printed were amazing! Excellent paper quality and the team was very flexible and in constant communication with us. Cannot thank them enough!
Fernando A. Fernando Aldrete
Alphagraphics always produces quality work in record timing. Also, their customer services is awesome.
Theresea R. Interfaith Family Services
Geri & Lydia are incredible in their helpfulness and kindness. They are a delight to work with.
Rebecca H. Calyx Software
The AlphaGraphics team is great to work with. They are so willing to go that extra mile to get the job done, and done correctly!
Cathy K. Ponciano D Cruz JR
I love using AlphaGraphics. They are very customer-focused. The customer service is top-notch and all products are delivered very quickly. Feel free to tweak as you see fit if you choose to use it.
Cathy S. ThinkGiving
Your on-line ordering is very easy to do and does save a lot of time.
Sandi D. AMX
Sandi Draper is amazing!!
Amy F. Run for our Sons
The customer service was PHENOMENAL! Lydia had expert advice to get everything printed beautifully. It was so beautiful, in fact, that the recipient of the final product cried when she opened it. Thank you for helping me make this so special!
Holly D. Hello Holly Design
Thank you for being super accomodating especially given such tight time deadlines!
Alya W. Pabst Blue Ribbon
Exceptional service start to finish. You will be the first company we contact in the future or our needs.
Robert R. Pabst Blue Ribbon
Everything was easy and professionally done. It was a pleasure to have this done so well.
Kenneth M. Bruckner Truck Sales
Geri is great and always willing to help no matter how many changes or inquiries that we make.
Brandy R. Laura Lee Clark Interior Design Inc.
Geri is amazing!
Sharee' A. Dakota Premium Hardwoods
Superior quality and fantastic service! The folks at Alpha Graphics are my go-to guys for everything that demands the highest quality and fast turnaround times.
Carlos R. Gemba Academy
We love Geri and appreciate her attention to detail; her communication is fantastic
Melissa J. Britton Homes
Lydia's customer service was awesome! Super helpful and great service.
Melani O. BDO
Lydia was very helpful. The final product turned out great.
Richard F. Veritas Home
Once again, Sandie Draper is a keeper!!!
Tony R. Bauhaus
You all are the best!
Nathaly R. Andalia Group
Ken, Your entire team always delivers above and beyond expectations. And that has held true over the 15 years I have been working Alpha Graphics Market Center.
Morgan M. Morgan Martin (Personal)
Very fast, professional and good prices and great support.
Brenda P. Naturich Labs
Ken and his team go out of the way to make it happen. Love working with you guys!
Eric C. IB Roof Systems
Geri is the best! She goes above and beyond consistently to get the final product to us quickly and the quality is always fantastic!
Catlin H. Interfaith Family Services
Geri and team are very helpful, very responsive to my requests - I really appreciate that!
Nicola N. Tempo Mechanical/Tex-Energy
The product received from Alphagraphic's was top quality. The process was efficient, I received the brochures quickly. We definitely will use them again.
Kim T. Sirius Day Spa - Frisco
Great customer service and was very pleased with the final product. Highly recommend Alphagraphics for your business and printing needs.
Sarah D. Young Men's Service League
It was great. the only thing better would be if we could have an account so I could pay by check and not have to use up space on my credit card for this.
Suzanne T. Network for Teaching Entrepreneurship
Professional, they are attentive to client needs!
Jose L. Ana G. Mendez
Mason Rushing is terrific. Always helpful. Never lets me down. Always gets it done!
Bill B. Conbrio
We can always count on the professionalism of the alphagraphics staff, and their quality workmanship to get our printing jobs done fast and efficiently.
Janice H. Spirit Life Church International Inc.
Geri Mitchell is very pleasant to work with!
Emma M. Pacesetter Homes
Geri and her team are ALWAYS available to accommodate our needs in a friendly and professional manner. The advice she offers always makes the end product better that our submissions and the turn-around time is amazingly fast!!
Kimberly K. LSP Div of NCH Corp
Bea H. The Fitting Room by Bea Harper
Everyone e does a great job and is a pleasure to work wtith.
Nancy C. The Campbell Agency
ask our marketing person has left the company, your team was very helpful and understanding with a novice. I truly appreciate it!
Cassandra S. W Dallas Victory
Great customer service with terrific follow up and attention to detail! I wish you were in my area!
Tina D. Neuromuscular Research Stanford University
Curtis E. Curtis Eichelberger Graphic Guy TX
It was quick and you guys did a quality print
Heather S. Chapel Hill Church
Alphagraphics has done a great job printing our fabric panels for our trade shows the last 2 years. We received many compliments this year about the quality of their work! They are always very responsive, helpful and knowledgeable.
Cassie P. Spectrum Diamonds/Sylvie Collection
Love the quick response and customer service.
Veronica G. Jim Lake Co.
Love Sandi Draper! She did everything in her power to accommodate my requests in a timely fashion.
Jennifer H. The Design House (Formerly Carpets Plus)
Very friendly staff. Quality products. Fast service.
Tina G. SPCA of Texas Dallas
Everyone I have worked with at Alphagraphics has been helpful and professional.
Niva P. Real Time Resolution
Very professional - great graphics design and always on timely manner.
Shan H. Ceyhinz Link Inc.
Geri remembers me and past projects so duplicating an order is incredibly easy. I love the new approval process as well.
Danielle D. MD Buyline
Always consistent quality and service.
Maggie R. Screen Fab
It was a great experience. I appreciate the quick turnaround. I used for corporate work but I also have my own organization that has printing and creative needs as well that I can work with you on. I look forward to connecting with you in the future.
Adrian K. Axxess
BRAND IDENTITY IN DALLAS, TX
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity:
When it comes to your brand, what does it say to your potential customers? Whether telling people what you do, communicating the benefits of your services or providing unique value to consumers, your brand position is what differentiates you from your competition. AlphaGraphics can help you develop a strategy that positions your business for success.
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages.
If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells your customers quickly and effectively what they can expect from you each and every time—guaranteed.
If your company brings authentic value to the marketplace, then people will want to connect with your brand. And one of the quickest routes into the heart of your customer is an engaging story. Whether it has been through craft, skill or simple, hard work, there’s a reason your company has found success. More than a simple history of your company, your brand story is your chance to tell your stakeholders about the experiences that have shaped who you are as an organization. These not only add credibility to your brand but show your customers the high level of value they get with the services you provide.
Brand associations are not benefits but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements, like your logo that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you define and design the symbols that represent your brand, so you can put forth a consistent face to your audience.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.