BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Great work and support from Ken
Larry S. Ameriprise Financial Larry Silverman
Everyone there is great and easy to work with. The quality is great, and we get exactly what we expect with each and every order. We will continue to do business with Alphagraphics in the future. It is nice to be able to count on your print company.
Debbie C. Debbie
All around outstanding service!
Krystina M. Best Friends Animal Society
Fantastic experience, as always! Alphagraphics makes everything so easy! I love working with the people there, I can tell they really care about my project.
Holly D. Hello Holly Design
Jessica C. The Fitting Room by Bea Harper
Very quick to complete orders.
Connie M. Engineered Air Balance Co. Inc. - Dallas
Quick and responsive communication. The team was very helpful with answering any of my questions.
Jamille C. Jamille Caday
Geri was fantastic and made sure we got our prints right on schedule even though our team was delayed sending over the files.
Rebecca M. Bulbrite Industries Inc.
Great people and great communication!
Tori C. Tori Phillips
Lydia was a great rep, got us our product a bit earlier than expected, and had it delivered which was very helpful to us. We will definitely be using Alphagraphics again.
Diana C. US Anesthesia Partners
Great customer service!
Tina G. SPCA of Texas Dallas
It is great to see a service company so willing to go outside the normal box to complete and help a client achieve their goal. Everyone at AlphaGraphics eagerly helped me complete a unique project even after I made mistakes in the process. Definitely a firm of quality people you can trust to get the job done right.
Russell S. Russell Smith
very easy to submit and receive the delivery!
Cayla H. One Source Virtual
Very easy and pleasant
Julianne C. Altus Expert Services
Ken and his team were great. Great feedback on our ideas and brought new innovation to the tables & installation was flawless.
Kevin H. Crest Cadillac
Neal J. Now Property Investments
Smooth and easy transaction. Delivered when promised.
Gerrit S. Pride Staff
great job on the collateral, especially for such a last minute request!
Mallory S. NEC
Best service and quality!
Peggy R. Somerset
What a great team! They got my job done quickly and it looked amazing. I will be back!
Sandi D. Alphagraphics #152
I had a lot of questions, the person who helped me was attentive, responsive and could answer my questions. Working with the graphics team to achieve the look we needed also went over well, they were helpful and patient as I worked with my own team at every step or approval process.
Katlyn F. NEC
Incredible customer service
Terry W. Mayer Fabrics
Both Geri and Lydia were very helpful in working with us for some last-minute, necessary changes. And the final products were perfect.
Mark H. No Magic
The staff at the Market Center location is always very helpful and attentive to my order from start to finish. Thank you guys for always taking care of us.
Tina J. Milestone Distributors
Mason Rushing is hands down the very best and should make a million dollars. In all honesty- his expertise in that business is unmatched and his customer service is top notch. He truly is the best to work with.
Megan M. Studio of Movement Dance
Great and the Owner even delivered the job. Great people to do business with
Ken W. American Mineral Owners LLC
Nothing. I'm not the decision maker.
Barbara B. Action Automatic Door & Gate - Ft Myers
Always a positive experience. Quick and professional services.
Cathy S. ThinkGiving
Ken and team at AlphaGraphics Market Center consistently deliver high quality service for us at OneSource Virtual. We absolutely love working with you guys!
Jaclyn W. One Source Virtual
Poster were packed very carefully much appreciated.
Leslie E. NEC
Great work and outstanding customer service by Leida.
Johnny R. JB Romano Transportation
Great experience. fast reply, helpful and always available.
Nicolas C. Cirque du Soleil - AMALUNA
Fantastic results and service every time - big job or small.
George B. Groove Life
Was pleasantly surprised my request was done in such a short notice the service was way above expectations
Mark G. Noah's Fine Jewelry
Very fast with their work and communication. Very professional, patient during the proofing phase, and quick to deliver. Would definitely come back and also recommend to others.
Pyeong G. Regal Plaza Cafe
Awesome service, great turn around time, fast shipping.
Julius A. Elemetal
Hyper accomodating and extremely helpful.
Emily E. Cambridge School of Dallas
very good, very fast!
Lauren S. Manpow
Geri is awesome, always on it and has the best attitude!!
Walter B. Walo
Geri and everyone we work with at Alphagraphics are very helpful and knowledgeable
Niva P. Real Time Resolution
I’ve worked with AlphaGraphics for many years. I’ve never received such attention to detail, quality of product and service until I start working with Mason and his team! Thank you.
Mark F. 3 Headed Monster
Your quality is always very good, and your staff, in particular Mason, is always helpful, taking out the potential surprises and fear that a print job can come with.
Glen G. Blackeye Digital
Everything went as planned and Lydia provided exceptional customer service. Thanks again!
Efren L. Efren Lozano
I am so happy to work with Alphagraphics and the amazing staff that are always so professional and respectful.
Veronica G. Jim Lake Co.
Always easy and painless to work with you guys. Brad and David are awesome.
Bart D. Caswell Zachry Grizzard
Your staff's service and your quality of finished product are both top notch!
Ken H. PMB Inc.
Lydia is very helpful
Kendal S. Veritas Home
Neil J. Now Property Investments
Quality, consistency and a willingness to help -- even with the occasional last minute request. They have earned my business time and time again and will continue to be my trusted print vendor of choice.
Morgan M. Blackeye Digital
It is so helpful that we can lean on our sister centers for our clients. Thank you for the quick response, quick turn around and high quality product!
Stephanie I. Alphagraphics 651 (Woodlands)
BRAND IDENTITY IN DALLAS, TX
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity:
When it comes to your brand, what does it say to your potential customers? Whether telling people what you do, communicating the benefits of your services or providing unique value to consumers, your brand position is what differentiates you from your competition. AlphaGraphics can help you develop a strategy that positions your business for success.
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages.
If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells your customers quickly and effectively what they can expect from you each and every time—guaranteed.
If your company brings authentic value to the marketplace, then people will want to connect with your brand. And one of the quickest routes into the heart of your customer is an engaging story. Whether it has been through craft, skill or simple, hard work, there’s a reason your company has found success. More than a simple history of your company, your brand story is your chance to tell your stakeholders about the experiences that have shaped who you are as an organization. These not only add credibility to your brand but show your customers the high level of value they get with the services you provide.
Brand associations are not benefits but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements, like your logo that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you define and design the symbols that represent your brand, so you can put forth a consistent face to your audience.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.