BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Fast and good quality material used for our brochures.
Shannon L. NEC
Everyone was so friendly about the changes I needed to make to the document. They were very thorough and specific asking questions about what I needed and what I might need.
Andrea A. Andrea Austria
Lydia Clem has been beyond wonderful to work with. Her kindness and positivity was matched by her attention to detail and focused service.
Alex K. Alto
Beyond happy with your service!! We approached you very late with a rush job and your guys handled it so well. We are grateful, thanks!
Mark C. Chavez for Charity
Excellent customer service
Terry W. Mayer Fabrics
Thank YOU // I will cont. to do business with You..Thank You
Jose L. EZ flow
Great communication, awesome people to work with and always a quick turn around on projects.
Norma S. UCS Group LLC
Malissa P. Malissa Patel
Margaret N. One Source Virtual
Your team went above and beyond for our company! We really appreciate the great level of service administered by Lydia and the designers!
Milissa R. Dallas Police and Fire Pension
Just make sure my order is correct. My last order was the wrong size. I understand things happen, just letting you know. Other than that, I love the product.
Aaron F. Victory Relo
Alphagraphics has been very prompt with their communication, delivery, and service.
Alicia C. Vaughn Construction
always quick and efficient!
Lauren S. Manpow
Sandi is on top of every email and this last order in particular she went above and beyond with a major time crunch to make it happen. We appreciate it and she saved us. Majorly!
Melissa G. Bird Bakery
Loved working with Lydia on this! Such a delight and professional.
Carmen M. Menza Studio
Always on point with quick turnaround.
Steve S. Front Burner Catering
Gabriel R. Eagle Eye
For an art gallery quality flyers are crucial for our business, Alphagraphics has been our go to print headquarters for years.
Andrea W. CINQ
I great quick service, printing looked great, will be back for more stuff after the first of the year
David S. Sewell Tech
Always super fast with their responses to my many questions! Super polite and always willing to work with my needs. Delivery is also super fast and I never have to worry about it!
Dana C. Front Burner Restaurants LP
Sandi is GREAT!
Jaci M. GC Buying Group
Ken was very attentive to our requests and made our vision come together.
Logan K. Silver Creek Oil & Gas
Alpha graphics at market place has always done a great job on my orders for the last 6 years. They have done my store signs on the outside of building 4'x10' and all of my window signs. They are always very crisp and clear..they have . I would definitely recommend alpha graphics of Dallas, Ken Adams and his great staff anytime. Always there to help you. Thanks for your professionalism. Robert Cory. Vacuum Express
Robert C. Vacuum Express
I have worked with Geri in the past and she is so amazing. Because of proximity I called the alphagraphics at know and central and after 4 emails, 2 phone calls they emailed me 13 days later. In the meantime I called Geri to my rescue and as always she and Lydia came through and I had the product in 3 days. Amazing. When the other alphagraphics finally did email me we had already put the vinyl on the windows. Really really bad customer service. You have a real treasure in Geri and Lydia
Dianne D. DUXIANA Dallas
Awesome team at your location on Irving Blvd.
Jesse R. Estrella Television Network
The service is always amazing.
Molly C. Axxess
I submitted a request for information through the contact us section. I received prompt attention and excellent service
Angelica P. Angelica Padilla
Excellent! Excellent! Excellent! The timeframe for the work that was needed was short. alphagraphics got the job done in a timely manner with excellence! I will be using them again.
Debra W. Christus Health
Geri and Lydia were outstanding. So helpful, it made my job easy. And the product was perfect. They are excellent reps for your company.
Tara P. Baker Furniture
We've always had an amazing experience with Alpha Graphics and could not think of a better company to use. They go out of their way to make sure we can get what we need and as soon as possible.
Kristina C. Pritchard Associates Inc.
Great service, very responsive to emails. It made our lives much easier knowing we could order and have it ready in a few days!!
Tillie B. Southern Dock Products - San Antonio
Your team has always made us feel like we are their top priority. I appreciate their time and expertise.
Tina J. Milestone Distributors
Delivered quickly, work was impeccable, product enjoyed by those who used it.
Thomas R. Synod Of the Sun
Appreciated the personal service.
Ann G. Arlington Symphony
Perfect customer service and order was delivered pretty fast!
Marie R. Innovative Machine & Laser
Great work everytime!
Nick B. NJB Roofing
It is great to have a local partner to fill our print material needs. Alphagraphics at Market Center is great at what they do.
Demond W. Blackburn Woolfolk Dermatology PLLC
My customer service rep was very patient with me through the entire ordering process. The final product was just what we were hoping for.
Christy B. Junior Players
Great Experience, fast to get through the proof process and timely with order.
Andrew P. Bread Winners Cafe
We reached out to Alphagraphics/Geri (sales manager) to help us with some medium and large foamboards for various construction projects we've completed. We've been impressed with the work and the prompt responsiveness from the team. Would highly recommend them for future work!
Alicia C. Vaughn Construction
Ken and his team are AMAZING! They are consummate professionals and delivered on time and under budget for us! At this Alpha Graphics location, they really do care about the community and giving back. Ken and his team have won our business hands down!
Amanda C. Grace for Impact
Ken is always, Spot-On in getting us what we need in record time. Thank you again Ken. Respectfully, Tom Crawford
Tom C. Eureka Toy & Gift
They do their best to meet our tight deadlines.
Laurel W. PTG
I can always count on alphagraphics! Super responsive. Never missed a deadline. Competitive Pricing. Always friendly.
Shelley H. Andrews Distributing
Excellent sales Representative
Rick P. Rick Pense
My project was turned around so quickly. I was very pleased with the printed results too.
Donna M. TriNet Pharma
Alphagraphics is always quick to respond and super helpful with all of our company printing needs!
Valerie M. Jim Lake Co.
Lydia is wonderful to work with!!
Ilaura C. Give To Get
Outstanding products, fast shipping, excellent customer service.
Janet V. NEC
You guys make it so easy to carry out a project. I was on a tight schedule and you all made it happen. flawless work
Rose V. Urban Inter-Tribal Center of Texas
BRAND IDENTITY IN DALLAS, TX
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity:
When it comes to your brand, what does it say to your potential customers? Whether telling people what you do, communicating the benefits of your services or providing unique value to consumers, your brand position is what differentiates you from your competition. AlphaGraphics can help you develop a strategy that positions your business for success.
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages.
If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells your customers quickly and effectively what they can expect from you each and every time—guaranteed.
If your company brings authentic value to the marketplace, then people will want to connect with your brand. And one of the quickest routes into the heart of your customer is an engaging story. Whether it has been through craft, skill or simple, hard work, there’s a reason your company has found success. More than a simple history of your company, your brand story is your chance to tell your stakeholders about the experiences that have shaped who you are as an organization. These not only add credibility to your brand but show your customers the high level of value they get with the services you provide.
Brand associations are not benefits but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements, like your logo that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you define and design the symbols that represent your brand, so you can put forth a consistent face to your audience.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.