Personalized URLs

2035 Royal Lane
Suite 250
Dallas, Texas 75229

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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

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Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
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HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

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PURLS IN DALLAS, TX

PURLs, also known as personalized URLs, are one of the most powerful marketing tools out there. With PURLs, you can easily track your results and know which advertising sources work best for your business. For assistance setting up a PURL marketing program, contact AlphaGraphics in Dallas today.

    HOW DO PURLS WORK?

They might seem intimidating at first, but PURLs are quite simple when you have help from the marketing professionals at AlphaGraphics. Your PURL program will involve setting up custom website address for the different recipients of your direct marketing materials, including mobile advertising, emails, and direct mail.

 

    WHAT ARE THE BENEFITS OF PURLS

PURLs are an advanced marketing technique that makes advertising more effective at the same time that it makes it more affordable and efficient. Other benefits of PURLs include:

  • Collecting meaningful customer data

  • Catering your message to each audience

  • Tracking the preferences and activity of leads

  • Evaluating the effectiveness of all your marketing

  • Increasing the return on your investment

  • Improving customer retention and engagement

Whether you need postcards, other direct mail pieces, flyers, newsletters, or QR codes, we’ll help you set everything up with a unique PURL.

    GET STARTED TODAY

Start reaping the benefits of using PURLs today. Not only will you get better, more helpful  information about you current and potential clients, you’ll also save money in the process. The professionals at AlphaGraphics in Dallas also make it easy for you to set up your PURL program. Simply call AlphaGraphics at (972) 241-5686 to get started, or request a free quote online.

 

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