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USE SMS AND MMS MARKETING TO CONNECT DIRECTLY TO YOUR AUDIENCE

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business? Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

THESE MIGHT INCLUDE: 

  • Printed postcards, brochures and signage
  • Email marketing
  • PURLs
  • Social media marketing
  • Variable maps

 

5 SMS/MMS BEST PRACTICES

CREATE A CALL TO ACTION. Recipients should know within seconds what the offer is, and how to claim it.

GET TO THE POINT. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.

VIP CONTENT ONLY. Text subscribers should only get the best deals and discounts available.

TIMING IS EVERYTHING. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.

SPREAD IT AROUND. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.

SMS 1

WHAT IS THE DIFFERENCE BETWEEN SMS AND MMS?

SMS refers to text-only messages, which are commonly used when individuals send quick text messages to one another. MMS includes multimedia content, such as pictures, videos, and animations.

HOW WILL IT HELP MY BUSINESS?

SMS (commonly known as text messaging) is frequented by approximately 2.4 billion users around the world, or about 74% of all mobile phone subscribers. Leveraging this platform will allow you to instantly connect with a large volume of potential customers.

PUT SMS/MMS TO WORK FOR YOUR BUSINESS

Mobile messaging provides ample opportunities to communicate with your subscribers.  

CONSIDER USING SMS AND MMS MARKETING FOR: 

  • Fundraising
  • Converting prospects with location-based incentives
  • Raising awareness about important causes
  • Delivering customer rewards for loyalty programs
  • Appointment reminders
  • Emergency notifications
  • Customer service (order status updates, reservation confirmations, etc.)
  • Special promotions
  • Events and trade shows
  • Company news and updates
 SMS 2

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers. SMS/MMS campaigns are a great way to foster meaningful interactions that will create return business.

And the best part? They are extremely cost-effective. To learn more about what SMS/MMS can do for you and your mobile marketing efforts, work with the team at AlphaGraphics today!

SMS & MMS MARKETING IN DALLAS STEMMONS CORRIDOR, TX

With a mobile device in almost every pocket, mobile device advertising is a great way to connect with potential customers in a way that reaches a lot of people while still feeling personal. Short Messaging Service (SMS) and Multimedia Messaging Service (MMS) are especially effective at this. SMS and MMS are the services by which most text messages in the world are sent and received, and every mobile phone is capable of receiving SMS and MMS messages. An SMS message is a normal text message, while an MMS message is a multimedia file sent over text. With SMS and MMS marketing from AlphaGraphics in Dallas Stemmons Corridor, you get the intimacy of text messaging combined with the reach of a mass marketing campaign.

HOW DOES IT WORK?

Every SMS/MMS marketing campaign has the same essential components:

  • An SMS/MMS short code is developed (essentially a very short phone number)
  • The consumer opts in by sending a text
  • The advertiser sends short SMS or MMS messages to market their business
  • The consumer can opt out at any time

SMS/MMS advertising campaigns work best when they deliver a short amount of information that is highly actionable and timely. These campaigns are often used to promote discounts, sales, and deals. The best SMS/MMS campaigns make the receiver feel like they are truly a VIP receiving important information.

POTENTIAL SMS/MMS USES

SMS/MMS campaigns are great for a number of contexts. These include fundraising campaigns, appointment reminders, awareness campaigns, event-based promotions, limited-time promotions, and company news updates for special insiders. At AlphaGraphics, we have experience using SMS/MMS marketing campaigns in a wide variety of contexts for all sorts of different companies. To see how we can help, give us a call. You can contact AlphaGraphics in Dallas Stemmons Corridor at (972) 241-5686 or request a free quote here.

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