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2035 Royal Lane, Suite 250
Dallas, Texas 75229
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Variable data printing provides businesses the opportunity to direct highly targeted marketing content at specific customers. Gone are the days of mass email and direct mail lists with blanket salutations and messages to cover your entire audience. Now you can pinpoint your message to be meaningful and thoughtful to specific clientele with variable data printing.

AlphaGraphics in Dallas, TX helps local businesses succeed in their marketing efforts through a variety of professional design and printing services. With over forty years in the industry, you will be partnering with a highly skilled and trained staff who has your best interests at heart.


When you address someone by their name and craft a message specifically for them, they’re going to be more interested in your business and what you have to offer. They will no longer feel like an unimportant cog in your marketing system. Variable data printing:

  • Drives leads
  • Increases sales
  • Bolsters customer loyalty
  • Connects you directly with your audience
  • Provides a customer with relevant information they’re seeking
  • And much more


You could most likely go to the average print shop and produce a stack of identical postcards to send to your entire client base, but with AlphaGraphics, it’s different. When you bring in a hard drive or thumb drive with your entire address book, we can put faces to names and names to addresses, creating the perfect message every time.

Come see how we can improve your marketing efforts. Call us at (972) 241-5686 or request a free quote now.

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