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Personalized URLs
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720 S. Colorado Boulevard
Suite 230-A
Denver, Colorado 80246
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
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HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URLS IN DENVER, CO

If you aren’t utilizing PURLs (personalized URLs), you’re missing out on one of the Internet’s most powerful marketing tools. PURLs are a simple effective strategy that makes it easy for you to track your results and see which advertising sources are working best for your business. At AlphaGraphics in Denver, we can assist you with every aspect of setting up a PURL marketing program and get the results you’re looking for!

HOW DO PURL PROGRAMS WORK?

If you’re new to marketing and PURL programs, don’t worry. There are a lot of things to keep in mind when you get started, but with our help, you’ll see that this marketing process doesn’t have to be stressful.

At AlphaGraphics, we’ll help you set up custom website addresses for different recipients of your direct marketing materials, like mobile advertising, emails, and direct mail. With these custom website addresses, you can customize content for different individuals or groups and track the results of each ad.

HOW DO PURLS BENEFIT ME?

PURLs are one of the most advanced marketing techniques available. In addition to being affordable and effective, your business will enjoy the following benefits from PURls:

  • Collect meaningful customer data
  • Cater your message to each audience
  • Track the preferences and activity of leads
  • Evaluate the effectiveness of all your marketing
  • Increase the return on your advertising investment
  • Improve customer retention and engagement

Use PURLs for postcards, direct mail, emails, texts, flyers, newsletters, QR codes, and more. You’ll be amazed at how easily you can start streamlining your advertising program.

GET STARTED TODAY

Start creating your PURL program today. Call AlphaGraphics in Denver at (303) 691-0626 or request a free quote online.

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