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720 S. Colorado Boulevard
Suite 230-A
Denver, Colorado 80246
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VARIABLE MAPS SHOW CUSTOMERS THE ROUTE TO YOUR FRONT DOOR

Show them the way! Variable mapping is an innovative marketing method for printing custom maps to your company's location on direct mail pieces.

Few marketing companies have the resources to provide this unique technology. Luckily for you, AlphaGraphics can help you incorporate variable maps into your cross-media marketing, making it a cinch for customers to find and do business with you. Ready to start connecting with your audience in a whole new way?

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WHEN YOU WORK WITH US, YOU CAN:

  • Generate a customer list based on your specific criteria
  • Map each address and provide personalized directions for each recipient
  • Design a cross-media approach that includes PURLs, QR codes, and social media marketing
  • Pique customers’ interest and increase traffic to your business
  • Refine campaign efforts to boost your ROI
Variable Maps 2

HOW DOES VARIABLE MAPPING WORK?

  • Variable mapping uses information from mailing list databases to generate custom maps for direct mail recipients.

  • Once generated, the maps are printed as a variable image on each piece.

  • This provides recipients another method for connecting with you—and makes you top-of-mind the next time they need your product or service.
Variable Maps 3

Not only are these maps helpful for your potential customers, but they also show people that you really care about them and their business. By providing them with custom directions made specifically for them, your direct mail campaign will be personal, precise and interactive. That spells results!

Ready to get started with your variable maps campaign? Contact the professionals at AlphaGraphics today.

VARIABLE MAPS AND PRINTING IN DENVER, CO

Getting customers to come to your store or location is an ongoing challenge for many businesses. One solution that can work for you is variable maps from AlphaGraphics Denver. Variable maps allow customers and potential customers to see a customized route to your business – just for them.

LEAD THEM STRAIGHT TO YOUR DOOR

As a retail business, getting customers in your doors can be one of your biggest challenges. But if you can make finding your location and getting there easier for customers, it’s much more likely they’ll stop in and visit you. Variable maps help you do this by giving each customer or prospect a route specifically from their home or location to your place of business. This is more relevant than ever because people rely on their mobile devices and are looking for businesses that are near them and easy to find.

 

Make yourself the obvious destination with variable maps included in your marketing campaigns. Essentially, the way variable maps work is by using custom mapping tools to create a viable route from your customers’ address or location directly to your business. These maps can be included in all types of marketing materials but are commonly found in:

 

  • Postcards and Direct Mail
  • Custom and Personalized Websites
  • Social Media Channels

CONVENIENCE AND QUALITY

One of the best benefits of using variable maps is the convenience it offers to your customers. When they see that you care enough to create a map specifically for them to your place of business, you can gain the loyalty of your customers. People value convenience and ease of use and making variable maps part of your marketing efforts can go a long way to communicate the value you offer to your customers.

 

Variable maps are most valuable when they are used for a local customer who is close to your business, but may have other options in the area as well. They’re not ideal for customers that are far away from you, so you can narrow down your marketing list to those customers and prospects who are within a certain distance from your business. This is another layer of convenience because customers value businesses that are near where they work or live and can easily get to.

WORK WITH THE BEST – ALPHAGRAPHICS

Whether you are trying variable maps for the first time or are a seasoned expert, we have the tools and resources to make this a great marketing technique for you. We also offer all the other services you’ll need to make your campaign a success. We offer graphic design, list acquisition, QR code creation, website design – and of course – printing for your marketing campaigns.

 

To get started today, call us at (303) 691-0626, visit our convenient location or request a quote online.

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