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VARIABLE MAPS SHOW CUSTOMERS THE ROUTE TO YOUR FRONT DOOR

Show them the way! Variable mapping is an innovative marketing method for printing custom maps to your company's location on direct mail pieces.

Few marketing companies have the resources to provide this unique technology. Luckily for you, AlphaGraphics can help you incorporate variable maps into your cross-media marketing, making it a cinch for customers to find and do business with you. Ready to start connecting with your audience in a whole new way?

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WHEN YOU WORK WITH US, YOU CAN:

  • Generate a customer list based on your specific criteria
  • Map each address and provide personalized directions for each recipient
  • Design a cross-media approach that includes PURLs, QR codes, and social media marketing
  • Pique customers’ interest and increase traffic to your business
  • Refine campaign efforts to boost your ROI
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HOW DOES VARIABLE MAPPING WORK?

  • Variable mapping uses information from mailing list databases to generate custom maps for direct mail recipients.

  • Once generated, the maps are printed as a variable image on each piece.

  • This provides recipients another method for connecting with you—and makes you top-of-mind the next time they need your product or service.
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Not only are these maps helpful for your potential customers, but they also show people that you really care about them and their business. By providing them with custom directions made specifically for them, your direct mail campaign will be personal, precise and interactive. That spells results!

Ready to get started with your variable maps campaign? Contact the professionals at AlphaGraphics today.

VARIABLE MAPS IN LITTLETON, CO

One of the biggest challenges of any business is getting people to find and visit them – this applies to online business and brick and mortar stores. Make finding your physical business easier with variable maps from AlphaGraphics Littleton. It’s about as close as you can get to walking your customers straight to your front door.

LEADING CUSTOMERS STRAIGHT TO YOU

With any marketing effort, the more difficult the process is to continue, the harder it is to get people to keep moving through the process. Reducing friction in the sales and marketing process makes it more likely that people will ultimately end up being a customer. The same applies to the process of finding your business. If you’re hard to find, they may not make the effort. But, if it’s easy to find you, they’re more likely to make their way to your store.

 

Variable maps work by using information from direct mailing lists to give customers a direct route to your business. This customized map can then be printed on a postcard or other printed materials that can then be delivered to a customer or prospect. This map offers the ease of personalization, which has been shown to dramatically improve marketing effectiveness, as well as making it easier for the customer to find you. Variable maps also create a direct visual link between the customer and your business – as a customer, it’s very satisfying to see your direct connection to a local business that is there to serve you.

Variable maps should be used when they are applicable. Naturally, when someone on your mailing list lives 500 miles away from your location, a variable map doesn’t make sense. So, they should be used in specific scenarios and the message that accompanies them will usually be geared towards visiting your physical location to do business with you.

IMPROVE YOUR MARKETING WITH TECHNOLOGY

Technology can bring great benefits to your business and variable maps are one of the ways that technology can successfully be integrated with print marketing to improve both. To get started today, call us at (303) 797-2522 or request a quote online. Better yet, come to visit us at our physical location and start working with a marketing expert today.

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